News · head to head
EIN Presswire vs Moosend

Moosend
Email Marketing
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
- From
- On request
- Rated
- -
The short version
- Each has a real cost: EIN Presswire sold as prepaid release credits that expire 365 days after purchase, so unused releases are lost rather than carried; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- They diverge on capability: EIN Presswire covers Press release distribution, Moosend covers All features at every tier.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which EIN Presswire and Moosend actually diverge.
| Attribute | EIN Presswire | Moosend |
|---|---|---|
| Pricing model | usage-based | Per month by contact count |
| Platforms | Web | Web, API |
| Category | News | Email Marketing |
| Founded | 2003 | Unknown |
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in EIN Presswire
- Press release distribution
- Industry targeting
- Google News inclusion
- Analytics
- Social distribution
- Google News
- Bing News
- Social media
Only in Moosend
- All features at every tier
- Automation workflows
- Drag-and-drop email builder
- Landing pages and forms
- Segmentation
- SMTP relay
- Credit model
- Ecommerce tracking
What people use each for
The jobs each tool is most often brought in to do.
EIN Presswire
- Distributing press releases to news sites, newswires and journalistsnot Moosend
- Getting company announcements indexed on news aggregatorsnot Moosend
Moosend
- A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot EIN Presswire
- A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot EIN Presswire
- An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot EIN Presswire
- A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot EIN Presswire
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
EIN Presswire
- Sold as prepaid release credits that expire 365 days after purchase, so unused releases are lost rather than carried
- A single release is $149, and the lower per release rates require buying 5 or 15 up front
- Word limits are tied to the package, from 700 words on Basic to 2,500 on Corporate
- Geographic and industry targeting is rationed by package, at 2 country and 5 industry targets on Pro+
Moosend
- There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
- The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
- The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
- Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.
Pricing, plan by plan
EIN Presswire
On request- Basic$49.95/one-time
- Online distribution
- Google News
- Basic targeting
- Standard$99.95/one-time
- Enhanced distribution
- Industry targeting
- Social sharing
- Premium$249.95/one-time
- Maximum distribution
- All industries
- Multimedia
Moosend
On request- Pro$9/month
- 500 contacts at this price, scaling with list size
- Unlimited emails
- Automation workflows
- Moosend+$undefined/month
- Pro features plus selected enterprise add-ons
- Configured per customer
- Pricing quoted, not published
- Enterprise$undefined/month
- Dedicated account management and SLA
- Custom reporting and priority support
- Dedicated IP options
- Email credits$350/month
- 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
- No monthly subscription required
- Suited to businesses that send in bursts rather than continuously
Which should you pick?
Choose EIN Presswire if
- You need press release distribution.
- You also want industry targeting.
Choose Moosend if
- You need all features at every tier.
- You work on Web, API.
- You also want automation workflows.
Questions people ask
- Is EIN Presswire or Moosend better?
- Neither clearly leads. EIN Presswire starts at On request and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, EIN Presswire or Moosend?
- EIN Presswire starts at On request and Moosend at On request.
- Does EIN Presswire or Moosend run on more platforms?
- EIN Presswire runs on Web. Moosend runs on Web, API.
- What is EIN Presswire best used for?
- EIN Presswire is most often used for distributing press releases to news sites, newswires and journalists, getting company announcements indexed on news aggregators. Of those, distributing press releases to news sites, newswires and journalists and getting company announcements indexed on news aggregators are not what Moosend is typically brought in for.
- What can EIN Presswire do that Moosend cannot?
- EIN Presswire covers Press release distribution, Industry targeting, Google News inclusion, Analytics. Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.
Answered from the vendors’ own pages
EIN Presswire: How much does a single press release cost?
A single press release costs $149 with the Basic Plan. For higher volumes, the Pro+ Plan offers 5 releases for $499 (approximately $83.17 per release with a promotional bonus), and the Corporate Plan provides 15 releases for $999 (approximately $66.60 per release).
SourceMoosend: Does Moosend have a free plan?
No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.
EIN Presswire: Is there a minimum number of releases required?
No minimum is required. Customers can purchase a single release at $149, or choose higher-tier plans with multiple releases included.
SourceMoosend: Are features restricted on the cheapest plan?
No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.
EIN Presswire: Is there a subscription required or can I pay per release?
EIN Presswire operates on a pay-as-you-go model with no subscriptions. You purchase the number of releases you need upfront within each tier.
SourceMoosend: Who owns Moosend?
Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.
EIN Presswire: What if I need more than 15 releases per year?
For frequent distribution needs beyond the Corporate Plan's 15 releases, customers can contact the sales team directly at +1 (202) 335-3939 for custom arrangements.
SourceMoosend: What are email credits for?
Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.
Related pages
More on EIN Presswire
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