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Mobile Development · head to head

Adjust vs EAS Build

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
EAS Build logo

EAS Build

Mobile Development

Hosted iOS and Android build service for React Native, with signing credentials managed for you

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only EAS Build has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; EAS Build iOS builds run on macOS workers charged at a much higher rate than Linux, so the invoice is dominated by the platform you have least ability to move off.
  • They diverge on capability: Adjust covers Install and event attribution, EAS Build covers Hosted macOS and Linux workers.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and EAS Build actually diverge.

Attributes where Adjust and EAS Build differ
AttributeAdjustEAS Build
Starting priceOn requestFree
Pricing modelPer attributed installPer month plus build usage
Free tierNoYes
PlatformsiOS, Android, WebiOS, Android

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in EAS Build

  • Hosted macOS and Linux workers
  • Managed signing credentials
  • Bare React Native support
  • EAS Submit
  • Internal distribution
  • Build profiles

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot EAS Build
  • European organisations that need attribution data held in the European Unionnot EAS Build
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot EAS Build
  • Games publishers running spend across many networks who need one reconciled performance viewnot EAS Build

EAS Build

  • A React Native team with no macOS build machine that needs signed iOS buildsnot Adjust
  • Removing signing credentials from individual laptops and putting them under an auditable servicenot Adjust
  • Shipping JavaScript only fixes through EAS Update without waiting on store reviewnot Adjust
  • Distributing internal test builds by link to non technical reviewersnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

EAS Build

  • iOS builds run on macOS workers charged at a much higher rate than Linux, so the invoice is dominated by the platform you have least ability to move off.
  • Lower tiers queue behind higher paying customers, which is invisible until a hotfix build waits in a queue while an incident is running.
  • It is specific to React Native and Expo, so a company with a native Swift or Kotlin codebase alongside gets no benefit and needs a second build system anyway.
  • Deep use of managed credentials and over the air updates makes leaving harder than swapping a continuous integration provider, because the release process itself has been built around the service.
  • Build failures happen on infrastructure you cannot inspect, and reproducing an environment specific failure locally is harder than with a self hosted runner you can log into.

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

EAS Build

Free
  • Free$undefined/month
    • Limited monthly builds that queue behind paying customers
    • Sufficient for evaluation and hobby projects, not for a release cadence
  • Paid tiers$undefined/month
    • Monthly subscription buying build concurrency and included minutes, with overage per minute above them
    • macOS minutes cost several times Linux minutes, so iOS pipelines dominate the bill

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose EAS Build if

  • You need hosted macos and linux workers.
  • You want to start without paying.
  • You work on iOS, Android.
  • You also want managed signing credentials.
EAS Build review

Questions people ask

Is Adjust or EAS Build better?
Neither clearly leads. Adjust starts at On request and EAS Build at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or EAS Build?
EAS Build has a free tier; the other does not. Paid plans start at On request for Adjust and Free for EAS Build.
Does Adjust or EAS Build run on more platforms?
Adjust runs on iOS, Android, Web. EAS Build runs on iOS, Android.
Can I use EAS Build for free?
Yes. EAS Build has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what EAS Build is typically brought in for.
What can Adjust do that EAS Build cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. EAS Build covers Hosted macOS and Linux workers, Managed signing credentials, Bare React Native support, EAS Submit.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

EAS Build: Does it work without the Expo managed workflow?

Yes. Bare React Native projects build fine, which is a common misconception that costs teams an unnecessary evaluation.

Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

EAS Build: Why not just use GitHub Actions macOS runners?

You can, and it is often cheaper. You then own credential management and the Xcode version treadmill, which is the work EAS is actually selling.

Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

EAS Build: Can JavaScript updates skip App Store review?

Yes through EAS Update, within Apple's rules about not changing the app's purpose. Native changes still require a store submission.

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