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E-Commerce · head to head

Drip vs WooCommerce

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
WooCommerce logo

WooCommerce

E-Commerce

The flexible, open-source ecommerce platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only WooCommerce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; WooCommerce the plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • They diverge on capability: Drip covers Ecommerce data sync, WooCommerce covers Product management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and WooCommerce actually diverge.

Attributes where Drip and WooCommerce differ
AttributeDripWooCommerce
Starting price$39/monthFree
Pricing modelPer month by contact countfreemium
Free tierNoYes
PlatformsWeb, APIWeb
FoundedUnknown2011

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in WooCommerce

  • Product management
  • Shopping cart
  • Payment integration
  • Shipping management
  • Tax calculations
  • Customer accounts
  • Order management
  • Inventory tracking

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not WooCommerce
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not WooCommerce
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not WooCommerce
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not WooCommerce

WooCommerce

  • Running an online store inside an existing WordPress sitenot Drip
  • Selling physical, digital or subscription products with full control of the codenot Drip
  • Building a customised commerce workflow through plugins and hooksnot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

WooCommerce

  • The plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • Functionality such as subscriptions and bookings comes from paid extensions priced at $29 to $299 per year each, renewed annually
  • Card payments through WooPayments cost roughly 2.50 to 2.90 percent plus 30 cents per transaction
  • Total cost depends on how many extensions a store needs rather than a single published plan price

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

WooCommerce

Free
  • FreeFree
    • Core ecommerce features
    • Unlimited products
    • Community support
  • Premium$299/year
    • All Free features
    • Premium support
    • Performance optimization

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose WooCommerce if

  • You need product management.
  • You want to start without paying.
  • You also want shopping cart.
WooCommerce review

Questions people ask

Is Drip or WooCommerce better?
Neither clearly leads. Drip starts at $39/month and WooCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or WooCommerce?
WooCommerce has a free tier; the other does not. Paid plans start at $39/month for Drip and Free for WooCommerce.
Does Drip or WooCommerce run on more platforms?
Drip runs on Web, API. WooCommerce runs on Web.
Can I use WooCommerce for free?
Yes. WooCommerce has a free tier, so you can try it without paying. Drip starts at $39/month.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what WooCommerce is typically brought in for.
What can Drip do that WooCommerce cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. WooCommerce covers Product management, Shopping cart, Payment integration, Shipping management.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

WooCommerce: Does WooCommerce offer a money-back guarantee?

Yes. The platform offers a 30-day money-back guarantee.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

WooCommerce: Is WooCommerce secure for online payments?

The platform offers safe and secure online payments through its integrated system.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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