Softwr

E-Commerce · head to head

Drip vs Shopware

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Shopware logo

Shopware

E-Commerce

Explore the open-source commerce platform, backed by our global community

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Shopware has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Shopware rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and Shopware actually diverge.

Attributes where Drip and Shopware differ
AttributeDripShopware
Starting price$39/monthFree
Pricing modelPer month by contact countopen-source
Free tierNoYes
PlatformsWeb, APIWeb

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Shopware

Nothing recorded that Drip does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Shopware
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Shopware
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Shopware
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Shopware

Shopware

  • Managing unlimited sales channels across online, POS, marketplacesnot Drip
  • Setting customer-specific pricing for B2B customersnot Drip
  • Automating complex workflows with Flow Builder without codingnot Drip
  • Segmenting customers automatically with behavioral tagsnot Drip
  • Managing multi-language, multi-currency, multi-tax for global expansionnot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Shopware

  • Rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions
  • Beyond, the top tier with digital sales rooms, multi-inventory and customer-specific pricing, is custom priced and requires contacting sales
  • The Shopware Intelligence+ AI add-on is billed separately at 29 euro per month on Community Edition or 19 euro per month on paid tiers, on top of the plan price

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Shopware

Free
  • Community EditionFree
    • free open-source platform
    • global developer community access
    • Shopware Intelligence+ add-on at 29/month
  • Rise$600/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Evolve$2400/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Beyond$null/custom
    • custom pricing
    • contact sales required

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Shopware if

  • You want to start without paying.
Shopware review

Questions people ask

Is Drip or Shopware better?
Neither clearly leads. Drip starts at $39/month and Shopware at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Shopware?
Shopware has a free tier; the other does not. Paid plans start at $39/month for Drip and Free for Shopware.
Does Drip or Shopware run on more platforms?
Drip runs on Web, API. Shopware runs on Web.
Can I use Shopware for free?
Yes. Shopware has a free tier, so you can try it without paying. Drip starts at $39/month.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Shopware is typically brought in for.
What can Drip do that Shopware cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Shopware: How much does Shopware cost?

Shopware offers Community Edition free (open-source), Rise at 600/month, Evolve at 2,400/month (all in EUR), and Beyond at custom pricing requiring sales contact.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Shopware: What is the difference between Shopware Community and Rise editions?

Shopware Community Edition is a free open-source platform with global developer community access. Rise is a subscription tier starting at 600/month (EUR) with included features and support.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Shopware: What add-on services does Shopware offer?

Shopware offers Shopware Intelligence+ at 29/month (Community Edition) or 19/month (Rise, Evolve, and Beyond tiers). Shopware Nexus is in a free introductory phase through September 1, 2026.

Source
Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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