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E-Commerce · head to head

Depop vs Drip

Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite
Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Only Depop has a free tier, so it costs nothing to try first.
  • Each has a real cost: Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.; Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • They diverge on capability: Depop covers Curated seller shops, Drip covers Ecommerce data sync.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Depop and Drip actually diverge.

Attributes where Depop and Drip differ
AttributeDepopDrip
Starting priceFree$39/month
Pricing modelFree to list; percentage plus per-order seller fee, separate payment processing feePer month by contact count
Free tierYesNo
PlatformsiOS, Android, WebWeb, API

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Drip
  • A buyer who discovers items through a social-style feed rather than direct searchnot Drip
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Drip
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Drip

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Depop
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Depop
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Depop
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Depop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Pricing, plan by plan

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Which should you pick?

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Questions people ask

Is Depop or Drip better?
Neither clearly leads. Depop starts at Free and Drip at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Depop or Drip?
Depop has a free tier; the other does not. Paid plans start at Free for Depop and $39/month for Drip.
Does Depop or Drip run on more platforms?
Depop runs on iOS, Android, Web. Drip runs on Web, API.
Can I use Depop for free?
Yes. Depop has a free tier, so you can try it without paying. Drip starts at $39/month.
What is Depop best used for?
Depop is most often used for a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity, a buyer who discovers items through a social-style feed rather than direct search, a seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat rate, someone who wants social features like likes and follows as part of the buying and selling experience. Of those, a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity and a buyer who discovers items through a social-style feed rather than direct search are not what Drip is typically brought in for.
What can Depop do that Drip cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments. Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups.

Answered from the vendors’ own pages

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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