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E-Commerce · head to head

Drip vs Mercari

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Mercari logo

Mercari

E-Commerce

Japan-founded peer-to-peer resale marketplace with a flat seller commission

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mercari has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Mercari the flat 10 percent commission plus payment processing fees applies even to very low-value items, so selling something for a few dollars can leave the seller with proportionally little after fees and packaging.
  • They diverge on capability: Drip covers Ecommerce data sync, Mercari covers Flat seller commission.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Drip and Mercari actually diverge.

Attributes where Drip and Mercari differ
AttributeDripMercari
Starting price$39/monthFree
Pricing modelPer month by contact countFree to list; 10 percent seller commission on sale price plus payment processing fee
Free tierNoYes
PlatformsWeb, APIiOS, Android, Web

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Mercari

  • Flat seller commission
  • Prepaid shipping labels
  • Local pickup and offers
  • Smart pricing and price drops
  • Mercari authenticity guarantee
  • Instant or standard payout

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Mercari
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Mercari
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Mercari
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Mercari

Mercari

  • Someone clearing out a wide mix of household items, not just clothing, in one listing appnot Drip
  • A casual seller who wants a flat, predictable commission rather than a tiered fee structurenot Drip
  • A buyer looking for secondhand electronics or general goods alongside apparelnot Drip
  • A seller using local pickup to avoid shipping costs on bulky itemsnot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Mercari

  • The flat 10 percent commission plus payment processing fees applies even to very low-value items, so selling something for a few dollars can leave the seller with proportionally little after fees and packaging.
  • Shipping is the seller's responsibility to arrange and package correctly, and disputes over item condition or damage in transit are common friction points in buyer-seller resolution.
  • Instant payout carries its own fee on top of the selling and processing fees already deducted, so getting money out quickly costs more than waiting for standard transfer.
  • Buyer protection and authenticity verification are limited outside the specific luxury authentication programme, so counterfeit risk on unverified categories rests largely on buyer judgement of listing photos and seller ratings.
  • Market depth and typical sale prices vary significantly between the Japan and US versions of the app, and the two operate as largely separate marketplaces despite the shared brand.

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Mercari

Free
  • SellingFree
    • 10 percent selling fee on final sale price
    • Separate payment processing fee, roughly 2.9 percent plus a fixed amount
    • Instant payout carries an additional fee versus standard bank transfer

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Mercari if

  • You need flat seller commission.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prepaid shipping labels.
Mercari review

Questions people ask

Is Drip or Mercari better?
Neither clearly leads. Drip starts at $39/month and Mercari at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Mercari?
Mercari has a free tier; the other does not. Paid plans start at $39/month for Drip and Free for Mercari.
Does Drip or Mercari run on more platforms?
Drip runs on Web, API. Mercari runs on iOS, Android, Web.
Can I use Mercari for free?
Yes. Mercari has a free tier, so you can try it without paying. Drip starts at $39/month.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Mercari is typically brought in for.
What can Drip do that Mercari cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. Mercari covers Flat seller commission, Prepaid shipping labels, Local pickup and offers, Smart pricing and price drops.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Mercari: How much does Mercari charge sellers?

A flat 10 percent selling fee on the final sale price in the US, plus a separate payment processing fee, both deducted from the seller payout.

Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Mercari: Does the buyer pay any extra platform fee?

No separate platform fee is added at buyer checkout the way Vinted adds a buyer protection fee; the buyer pays the listed price plus shipping if not included.

Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Mercari: Is Mercari the same marketplace in Japan and the US?

No, they operate as separate marketplaces under the same brand, with different inventory, pricing and fee history.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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