SaaS · head to head
Drift vs Google Dialogflow

Google Dialogflow
Live Chat & Chatbots
Google's conversational AI platform
- From
- Free
- Rated
- -
The short version
- Only Google Dialogflow has a free tier, so it costs nothing to try first.
- Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; Google Dialogflow google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.
- They diverge on capability: Drift covers Live chat, Google Dialogflow covers NLU and NLG.
Where they differ
Only the attributes on which Drift and Google Dialogflow actually diverge.
| Attribute | Drift | Google Dialogflow |
|---|---|---|
| Starting price | $2500/month | Free |
| Pricing model | Unknown | usage-based |
| Free tier | No | Yes |
| Platforms | Web | Web, Mobile, Messaging apps, Voice assistants |
| Category | SaaS | Live Chat & Chatbots |
| Founded | 2015 | 1998 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Drift
- Live chat
- AI chatbots
- Meeting scheduling
- Email sequences
- Visitor intelligence
- Conversation routing
- Mobile app
- Analytics dashboard
Only in Google Dialogflow
- NLU and NLG
- Multi-language support
- Integration with Google services
- Webhooks
- Google Cloud
- Telegram
- Web support
Both cover
- Slack
What people use each for
The jobs each tool is most often brought in to do.
Drift
- Lead qualificationnot Google Dialogflow
- Meeting bookingnot Google Dialogflow
- Customer support
- Account-based marketingnot Google Dialogflow
- Sales accelerationnot Google Dialogflow
Google Dialogflow
- Customer engagementnot Drift
- Lead generationnot Drift
- Customer support
- Sales automationnot Drift
Both are used for customer support, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Drift
- Product is being sunset by Salesloft with successor service (1mind) recommended
- Mandatory bundling within Salesloft increases cost
- No free tier available
- Customer support and knowledge base have been deprioritized
- Limited to enterprise B2B pipeline generation focus
Google Dialogflow
- Google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.
Pricing, plan by plan
Drift
$2500/monthNo published plan breakdown. See the Drift review.
Google Dialogflow
Free- Free TierFree
- 100 requests/day
- Basic NLU
- Standard$0.005/month
- Pay per request
- Advanced features
- Enterprise$undefined/month
- Custom SLAs
- Dedicated support
Which should you pick?
Choose Google Dialogflow if
- You need nlu and nlg.
- You want to start without paying.
- You work on Web, Mobile, Messaging apps, Voice assistants.
- You also want multi-language support.
Questions people ask
- Is Drift or Google Dialogflow better?
- Neither clearly leads. Drift starts at $2500/month and Google Dialogflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Drift or Google Dialogflow?
- Google Dialogflow has a free tier; the other does not. Paid plans start at $2500/month for Drift and Free for Google Dialogflow.
- Does Drift or Google Dialogflow run on more platforms?
- Drift runs on Web. Google Dialogflow runs on Web, Mobile, Messaging apps, Voice assistants.
- Can I use Google Dialogflow for free?
- Yes. Google Dialogflow has a free tier, so you can try it without paying. Drift starts at $2500/month.
- What is Drift best used for?
- Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what Google Dialogflow is typically brought in for.
- What can Drift do that Google Dialogflow cannot?
- Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. Google Dialogflow covers NLU and NLG, Multi-language support, Integration with Google services, Webhooks. Both handle Slack.
Answered from the vendors’ own pages
Drift: What is the current status of Drift in 2026?
On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.
SourceDrift: How much does Drift cost?
Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.
SourceDrift: What features come with Drift Premium?
Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.
SourceDrift: Does Drift offer a free plan?
No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.
SourceRelated pages
More on Google Dialogflow
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