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Drift vs Zendesk Sunshine Conversations

Drift logo

Drift

Software

The Conversation Cloud

From
$2500/month
Rated
-
Zendesk Sunshine Conversations logo

Zendesk Sunshine Conversations

Software

Omnichannel messaging and customer engagement platform

From
On request
Rated
-

The short version

  • Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; Zendesk Sunshine Conversations cannot be purchased standalone; requires expensive Zendesk Suite Professional or higher plans
  • They diverge on capability: Drift covers AI chatbots, Zendesk Sunshine Conversations covers SMS messaging.

Where they differ

Only the attributes on which Drift and Zendesk Sunshine Conversations actually diverge.

Attributes where Drift and Zendesk Sunshine Conversations differ
AttributeDriftZendesk Sunshine Conversations
Starting price$2500/monthOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drift

  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard
  • HubSpot

Only in Zendesk Sunshine Conversations

  • SMS messaging
  • Facebook Messenger
  • WhatsApp integration
  • Zendesk Support
  • API
  • Web support
  • Mobile app support
  • IOS support

Both cover

  • Live chat
  • Salesforce
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Drift

  • Lead qualificationnot Zendesk Sunshine Conversations
  • Meeting bookingnot Zendesk Sunshine Conversations
  • Customer support
  • Account-based marketingnot Zendesk Sunshine Conversations
  • Sales accelerationnot Zendesk Sunshine Conversations

Zendesk Sunshine Conversations

  • Customer engagementnot Drift
  • Lead generationnot Drift
  • Customer support
  • Sales automationnot Drift

Both are used for customer support, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Zendesk Sunshine Conversations

  • Cannot be purchased standalone; requires expensive Zendesk Suite Professional or higher plans
  • Low included monthly active users (1,000 MAU) and notifications (1,000) necessitate paid add-ons for most businesses
  • Custom implementations require developer resources for webhooks and API configuration

Pricing, plan by plan

Drift

$2500/month

No published plan breakdown. See the Drift review.

Zendesk Sunshine Conversations

On request
  • Team$19/month
    • Chat + messaging
    • Basic features
    • Limited agents
  • Growth$49/month
    • Omnichannel
    • Advanced automation
    • Routing
  • Professional$99/month
    • All features
    • Custom workflows
    • Premium support

Which should you pick?

Choose Drift if

  • You need ai chatbots.
  • You also want meeting scheduling.

Choose Zendesk Sunshine Conversations if

  • You need sms messaging.
  • You work on Web, iOS, Android.
  • You also want facebook messenger.

Questions people ask

Is Drift or Zendesk Sunshine Conversations better?
Neither clearly leads. Drift starts at $2500/month and Zendesk Sunshine Conversations at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drift or Zendesk Sunshine Conversations?
Drift starts at $2500/month and Zendesk Sunshine Conversations at On request.
Does Drift or Zendesk Sunshine Conversations run on more platforms?
Drift runs on Web. Zendesk Sunshine Conversations runs on Web, iOS, Android.
What is Drift best used for?
Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what Zendesk Sunshine Conversations is typically brought in for.
What can Drift do that Zendesk Sunshine Conversations cannot?
Drift covers AI chatbots, Meeting scheduling, Email sequences, Visitor intelligence. Zendesk Sunshine Conversations covers SMS messaging, Facebook Messenger, WhatsApp integration, Zendesk Support. Both handle Live chat, Salesforce, Slack.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Zendesk Sunshine Conversations: Can I buy Zendesk Sunshine Conversations standalone?

No. Sunshine Conversations is only available with Zendesk Suite Professional, Enterprise, or Enterprise Plus plans. It cannot be purchased as a standalone product.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Zendesk Sunshine Conversations: What messaging channels does Sunshine Conversations support?

Sunshine Conversations connects 15+ messaging channels including WhatsApp, Facebook Messenger, Instagram, Telegram, SMS, and provides a Web Widget for on-site chat.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Zendesk Sunshine Conversations: What are the usage limits on Zendesk Sunshine Conversations?

The base includes 1,000 Monthly Active Users and 1,000 notifications per month. Additional usage requires $50 add-ons for each 2,500 MAU pack or $50 for each 25,000 notification pack.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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