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Customer Support · head to head

Dixa vs GraphQL Apollo

Dixa logo

Dixa

Customer Support

Customer friendship platform

From
$39/month
Rated
-
Full reviewWebsite
GraphQL Apollo logo

GraphQL Apollo

APIs

Complete platform for building GraphQL APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GraphQL Apollo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dixa entry pricing is 89 EUR per agent per month, which is high against comparable help desks; GraphQL Apollo standard and Enterprise plans require sales contact for custom pricing
  • They diverge on capability: Dixa covers Unified inbox, GraphQL Apollo covers Apollo Server.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dixa and GraphQL Apollo actually diverge.

Attributes where Dixa and GraphQL Apollo differ
AttributeDixaGraphQL Apollo
Starting price$39/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidJavaScript, Node.js, Web, Mobile
CategoryCustomer SupportAPIs
Founded20152016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dixa

  • Unified inbox
  • Smart routing
  • Native phone
  • Live chat
  • Real-time analytics
  • Agent workspace
  • Shopify
  • Salesforce

Only in GraphQL Apollo

  • Apollo Server
  • Apollo Client
  • GraphQL Federation
  • REST APIs
  • Microservices
  • Databases
  • JavaScript support
  • Node.js support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dixa

  • Omnichannel customer service across phone, email, chat and socialnot GraphQL Apollo
  • Routing conversations to agents by skill and customer datanot GraphQL Apollo

GraphQL Apollo

  • GraphQL API managementnot Dixa
  • Schema federationnot Dixa
  • API analytics and monitoringnot Dixa
  • Developer-focused infrastructurenot Dixa

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dixa

  • Entry pricing is 89 EUR per agent per month, which is high against comparable help desks
  • The AI agent is billed separately at 0.35 EUR per conversation on top of the seat price
  • Skills based routing and advanced automations require the Ultimate plan at 139 EUR per agent
  • SSO, custom user roles and auto redaction are Prime only at 179 EUR per agent
  • There is no self serve trial, and the vendor states every rollout is guided
  • Quality assurance and the AI co pilot are paid add ons on every tier

GraphQL Apollo

  • Standard and Enterprise plans require sales contact for custom pricing
  • Free plan limited to 3 developers and 1-day retention
  • Self-hosted router on free tier heavily rate-limited to 60 requests/minute

Pricing, plan by plan

Dixa

$39/month
  • Essential$39/month
    • 3 channels
    • Basic routing
    • Agent workspace
  • Growth$89/month
    • All channels
    • Advanced routing
    • IVR
  • Ultimate$139/month
    • Everything in Growth
    • Workforce management
    • Quality assurance

GraphQL Apollo

Free
  • FreeFree
    • 3 developers
    • 1-day data retention
    • Community support only
  • Developer$5/per million requests
    • $50 usage credit for new signups
    • Up to 10 developers
    • 7-day data retention
  • Standard$null/custom
    • Up to 30 developers
    • 90-day data retention
    • Standard support with SLA (8x5)
  • Enterprise$null/custom
    • Unlimited developers
    • 18-month data retention
    • Business support 24x7x365 with SLA

Which should you pick?

Choose Dixa if

  • You need unified inbox.
  • You work on Web, Ios, Android.
  • You also want smart routing.
Dixa review

Choose GraphQL Apollo if

  • You need apollo server.
  • You want to start without paying.
  • You work on JavaScript, Node.js, Web, Mobile.
  • You also want apollo client.
GraphQL Apollo review

Questions people ask

Is Dixa or GraphQL Apollo better?
Neither clearly leads. Dixa starts at $39/month and GraphQL Apollo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dixa or GraphQL Apollo?
GraphQL Apollo has a free tier; the other does not. Paid plans start at $39/month for Dixa and Free for GraphQL Apollo.
Does Dixa or GraphQL Apollo run on more platforms?
Dixa runs on Web, Ios, Android. GraphQL Apollo runs on JavaScript, Node.js, Web, Mobile.
Can I use GraphQL Apollo for free?
Yes. GraphQL Apollo has a free tier, so you can try it without paying. Dixa starts at $39/month.
What is Dixa best used for?
Dixa is most often used for omnichannel customer service across phone, email, chat and social, routing conversations to agents by skill and customer data. Of those, omnichannel customer service across phone, email, chat and social and routing conversations to agents by skill and customer data are not what GraphQL Apollo is typically brought in for.
What can Dixa do that GraphQL Apollo cannot?
Dixa covers Unified inbox, Smart routing, Native phone, Live chat. GraphQL Apollo covers Apollo Server, Apollo Client, GraphQL Federation, REST APIs. Both handle Web support.

Answered from the vendors’ own pages

Dixa: How much does Dixa cost?

Dixa agent-based plans range from €89 to €179 per agent per month depending on tier and features, with AI priced separately at €0.35 per conversation.

Source
GraphQL Apollo: How much does Apollo GraphQL cost?

Apollo GraphQL is free for up to 3 developers. Paid plans start at $5 per million GraphQL requests on the Developer plan, which includes $50 usage credit for new signups. Standard and Enterprise plans require custom pricing via sales contact.

Source
Dixa: Does Dixa charge per-seat AI add-ons?

No, Dixa charges a flat €0.35 per conversation for AI with no per-seat AI add-on fee and no volume cap, making costs scale with customer inquiries rather than team size.

Source
GraphQL Apollo: Is there a free version of Apollo GraphQL?

Yes, Apollo GraphQL offers a forever-free plan with no credit card required for up to 3 developers, including 1-day data retention, community support, and self-hosted GraphOS Router rate-limited to 60 requests per minute.

Source
GraphQL Apollo: What does Apollo's Enterprise plan include that Standard does not?

The Enterprise plan offers unlimited developers versus 30 on Standard, 18-month data retention versus 90 days, and 24x7x365 business support with SLA instead of 8x5 support. It also includes premium and professional services add-ons and custom MSA agreements. Both require custom pricing.

Source
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