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Surveys · head to head

Device Magic vs Netcore Cloud

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite
Netcore Cloud logo

Netcore Cloud

Marketing

Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Netcore Cloud no pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
  • They diverge on capability: Device Magic covers Fully offline capture, Netcore Cloud covers Customer engagement orchestration.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Netcore Cloud actually diverge.

Attributes where Device Magic and Netcore Cloud differ
AttributeDevice MagicNetcore Cloud
PlatformsiOS, Android, WebWeb, API, iOS SDK, Android SDK
CategorySurveysMarketing

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Netcore Cloud

  • Customer engagement orchestration
  • Outcome-linked pricing
  • Email API
  • Unbxd product search
  • Customer data platform
  • WhatsApp Business
  • Raman AI layer
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Netcore Cloud
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Netcore Cloud
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Netcore Cloud
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Netcore Cloud

Netcore Cloud

  • An Indian ecommerce brand that needs email, WhatsApp and app push in one journey with WhatsApp template approval handled by a vendor that deals with Meta dailynot Device Magic
  • A bank or insurer with an India data residency requirement that rules out sending customer data to a US-hosted engagement platformnot Device Magic
  • A consumer app moving off Braze or Salesforce Marketing Cloud on cost, at comparable monthly tracked user volumesnot Device Magic
  • An ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the Unbxd productnot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Netcore Cloud

  • No pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
  • The outcome-based element cuts both ways: if the agreed KPI moves for reasons unrelated to Netcore, such as a pricing change or a seasonal shift, you can pay more for a campaign programme that did not change.
  • Netcore Cloud is three distinct products under one brand, Customer Engagement, Email API and Unbxd, and buyers regularly assume capabilities from one are present in the contract for another.
  • Engineering and support depth sit in Indian time zones, so European and North American customers get slower escalation on production incidents than a locally staffed vendor would give.
  • The main domain moved from netcorecloud.com to netcore.ai, so a significant amount of documentation, developer guidance and third-party writing now sits behind redirects or dead links, which slows implementation teams down.

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Netcore Cloud

On request
  • Growth$undefined/year
    • Campaign orchestration across email, SMS, push and WhatsApp
    • Segmentation and journey builder
    • Priced on monthly tracked users
  • Enterprise$undefined/year
    • Everything in Growth
    • Customer data platform and predictive segmentation
    • Raman AI features
  • Netcore Email API$undefined/year
    • Transactional and bulk sending infrastructure
    • Dedicated IPs and deliverability tooling
    • Priced on send volume

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Choose Netcore Cloud if

  • You need customer engagement orchestration.
  • You work on Web, API, iOS SDK, Android SDK.
  • You also want outcome-linked pricing.
Netcore Cloud review

Questions people ask

Is Device Magic or Netcore Cloud better?
Neither clearly leads. Device Magic starts at On request and Netcore Cloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Netcore Cloud?
Device Magic starts at On request and Netcore Cloud at On request.
Does Device Magic or Netcore Cloud run on more platforms?
Device Magic runs on iOS, Android, Web. Netcore Cloud runs on Web, API, iOS SDK, Android SDK.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Netcore Cloud is typically brought in for.
What can Device Magic do that Netcore Cloud cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling. Netcore Cloud covers Customer engagement orchestration, Outcome-linked pricing, Email API, Unbxd product search.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Netcore Cloud: Does Netcore publish any pricing?

No. Both Growth and Enterprise route to a sales conversation, priced on monthly tracked users and feature configuration.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Netcore Cloud: What does outcome-based pricing actually mean?

Netcore states that roughly 30 per cent of the platform fee is tied to agreed business KPIs. Scrutinise how those KPIs are defined and measured before signing.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Netcore Cloud: Is Netcore the same as Pepipost?

Pepipost is the sending infrastructure Netcore acquired; it now trades as Netcore Email API and is sold separately from the engagement platform.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

Netcore Cloud: Can data stay in India?

Yes. Netcore offers regional data centre options including India, which is a common reason regulated Indian buyers choose it over US platforms.

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