Softwr

Restaurants · head to head

Deliveroo vs Owner.com

Deliveroo logo

Deliveroo

Restaurants

UK-headquartered food delivery marketplace connecting restaurants, riders and diners

From
Free
Rated
-
Full reviewWebsite
Owner.com logo

Owner.com

Restaurants

Digital storefront for restaurants

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Only Deliveroo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Deliveroo restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.; Owner.com the $249 per month Flexible plan adds a 5 percent restaurant fee on every order, so cost rises with sales volume
  • They diverge on capability: Deliveroo covers Restaurant marketplace, Owner.com covers Website builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Deliveroo and Owner.com actually diverge.

Attributes where Deliveroo and Owner.com differ
AttributeDeliverooOwner.com
Starting priceFree$249/month
Pricing modelFree to download; delivery and service fees per order, optional subscription for reduced feessubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb, Ios, Android
FoundedUnknown2019

Identical on both: user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Deliveroo

  • Restaurant marketplace
  • Deliveroo Plus subscription
  • Live order tracking
  • Grocery and convenience delivery
  • Group ordering
  • Deliveroo for Business

Only in Owner.com

  • Website builder
  • Online ordering
  • Marketing automation
  • Customer database
  • Loyalty program
  • Delivery integration
  • DoorDash Drive
  • Google

What people use each for

The jobs each tool is most often brought in to do.

Deliveroo

  • Someone ordering food for delivery who values convenience over the price premium versus collectionnot Owner.com
  • A frequent orderer weighing whether a Deliveroo Plus subscription pays for itself at their order volumenot Owner.com
  • A workplace using Deliveroo for Business to give staff an expensed meal allowancenot Owner.com
  • A diner comparing grocery delivery speed against a supermarket own-delivery slotnot Owner.com

Owner.com

  • Commission free online ordering direct from a restaurant's own websitenot Deliveroo
  • Branded restaurant mobile app and loyalty programmenot Deliveroo
  • Automated email and SMS marketing to a restaurant's own customer listnot Deliveroo
  • Taking catering orders directly rather than through delivery marketplacesnot Deliveroo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Deliveroo

  • Restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.
  • Riders are engaged as self-employed contractors paid per delivery, a model that has faced repeated legal and regulatory challenges in the UK and EU over minimum pay and employment status.
  • Deliveroo Plus only saves money above a certain order frequency, and casual users who subscribe rarely break even on the monthly charge.
  • Availability and reliability vary sharply by city; smaller markets have fewer restaurant partners and longer, less predictable delivery windows.
  • The company has exited some international markets entirely (including Germany, the Netherlands, Spain, Taiwan and Australia in prior years), so coverage has shrunk rather than grown in several regions, and a market can disappear with limited notice.

Owner.com

  • The $249 per month Flexible plan adds a 5 percent restaurant fee on every order, so cost rises with sales volume
  • Avoiding the per order fee requires the Flat Rate plan at $499 per month
  • Guests are charged a 5 percent order support fee on top of the restaurant's own costs
  • Multi location operators are quoted special rates that are not published

Pricing, plan by plan

Deliveroo

Free
  • Pay per orderFree
    • Delivery fee scaling with distance and demand
    • Service charge of a few percent on order total
    • Restaurant menu prices often marked up versus in-store
  • Deliveroo Plus$3.49/month
    • Delivery fees waived on qualifying orders above a minimum basket size
    • Service charge may still apply
    • Price varies by market and is often discounted for an introductory period

Owner.com

$249/month
  • Flexible Plan$249/month
    • AI-optimized website with SEO ranking
    • Online ordering system
    • Branded mobile app
  • Flat Rate Plan$499/month
    • AI-optimized website with SEO ranking
    • Online ordering system
    • Branded mobile app

Which should you pick?

Choose Deliveroo if

  • You need restaurant marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want deliveroo plus subscription.
Deliveroo review

Choose Owner.com if

  • You need website builder.
  • You work on Web, Ios, Android.
  • You also want online ordering.
Owner.com review

Questions people ask

Is Deliveroo or Owner.com better?
Neither clearly leads. Deliveroo starts at Free and Owner.com at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Deliveroo or Owner.com?
Deliveroo has a free tier; the other does not. Paid plans start at Free for Deliveroo and $249/month for Owner.com.
Does Deliveroo or Owner.com run on more platforms?
Deliveroo runs on iOS, Android, Web. Owner.com runs on Web, Ios, Android.
Can I use Deliveroo for free?
Yes. Deliveroo has a free tier, so you can try it without paying. Owner.com starts at $249/month.
What is Deliveroo best used for?
Deliveroo is most often used for someone ordering food for delivery who values convenience over the price premium versus collection, a frequent orderer weighing whether a deliveroo plus subscription pays for itself at their order volume, a workplace using deliveroo for business to give staff an expensed meal allowance, a diner comparing grocery delivery speed against a supermarket own-delivery slot. Of those, someone ordering food for delivery who values convenience over the price premium versus collection and a frequent orderer weighing whether a deliveroo plus subscription pays for itself at their order volume are not what Owner.com is typically brought in for.
What can Deliveroo do that Owner.com cannot?
Deliveroo covers Restaurant marketplace, Deliveroo Plus subscription, Live order tracking, Grocery and convenience delivery. Owner.com covers Website builder, Online ordering, Marketing automation, Customer database.

Answered from the vendors’ own pages

Deliveroo: Is Deliveroo cheaper than collecting the food yourself?

Usually not. Menu prices in the app are frequently higher than in-restaurant prices to offset the commission Deliveroo charges, on top of the delivery and service fees.

Owner.com: How much does Owner.com cost for restaurants?

Owner.com offers two pricing options: Flexible Plan at $249/month with a 5% restaurant fee per order, or Flat Rate Plan at $499/month with no additional fees. Both include AI website, online ordering, mobile app, and 24/7 support.

Source
Deliveroo: What does Deliveroo Plus actually save?

It waives the delivery fee on qualifying orders above a minimum basket value for a flat monthly or annual charge; the service charge can still apply.

Owner.com: Which Owner.com plan is best for my restaurant?

The Flexible Plan suits lower-volume restaurants, while the Flat Rate Plan works better for restaurants generating $5,000 or more monthly in online sales, as it eliminates the 5% per-order fee.

Source
Deliveroo: Are Deliveroo riders employees?

No, they are engaged as self-employed contractors paid per delivery, a classification that has been challenged in UK and EU courts and regulators.

Owner.com: Are there cancellation fees with Owner.com?

No, Owner.com operates on month-to-month billing with no long-term contracts required and no cancellation fees, allowing restaurants to switch plans or cancel anytime.

Source
Share

Related pages

More on Deliveroo

More on Owner.com

Keep looking

Other head to heads