Restaurants · head to head
Deliveroo vs Olo
Deliveroo
Restaurants
UK-headquartered food delivery marketplace connecting restaurants, riders and diners
- From
- Free
- Rated
- -
The short version
- Only Deliveroo has a free tier, so it costs nothing to try first.
- Each has a real cost: Deliveroo restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.; Olo no pricing published on website; all pricing inquiries directed to request a demo
- They diverge on capability: Deliveroo covers Restaurant marketplace, Olo covers Digital ordering.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Deliveroo and Olo actually diverge.
Identical on both: user rating (Not yet rated), category (Restaurants).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Deliveroo
- Restaurant marketplace
- Deliveroo Plus subscription
- Live order tracking
- Grocery and convenience delivery
- Group ordering
- Deliveroo for Business
Only in Olo
- Digital ordering
- Delivery management
- Dispatch
- Rails integration
- Catering
- Enterprise analytics
- DoorDash
- Uber Eats
What people use each for
The jobs each tool is most often brought in to do.
Deliveroo
- Someone ordering food for delivery who values convenience over the price premium versus collectionnot Olo
- A frequent orderer weighing whether a Deliveroo Plus subscription pays for itself at their order volumenot Olo
- A workplace using Deliveroo for Business to give staff an expensed meal allowancenot Olo
- A diner comparing grocery delivery speed against a supermarket own-delivery slotnot Olo
Olo
- Point of Salenot Deliveroo
- Order Managementnot Deliveroo
- Inventory Controlnot Deliveroo
- Staff Schedulingnot Deliveroo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Deliveroo
- Restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.
- Riders are engaged as self-employed contractors paid per delivery, a model that has faced repeated legal and regulatory challenges in the UK and EU over minimum pay and employment status.
- Deliveroo Plus only saves money above a certain order frequency, and casual users who subscribe rarely break even on the monthly charge.
- Availability and reliability vary sharply by city; smaller markets have fewer restaurant partners and longer, less predictable delivery windows.
- The company has exited some international markets entirely (including Germany, the Netherlands, Spain, Taiwan and Australia in prior years), so coverage has shrunk rather than grown in several regions, and a market can disappear with limited notice.
Olo
- No pricing published on website; all pricing inquiries directed to request a demo
Pricing, plan by plan
Deliveroo
Free- Pay per orderFree
- Delivery fee scaling with distance and demand
- Service charge of a few percent on order total
- Restaurant menu prices often marked up versus in-store
- Deliveroo Plus$3.49/month
- Delivery fees waived on qualifying orders above a minimum basket size
- Service charge may still apply
- Price varies by market and is often discounted for an introductory period
Olo
On request- EnterpriseFree
- Custom pricing
- Full platform
Which should you pick?
Choose Deliveroo if
- You need restaurant marketplace.
- You want to start without paying.
- You work on iOS, Android, Web.
- You also want deliveroo plus subscription.
Choose Olo if
- You need digital ordering.
- You work on Web, Ios, Android.
- You also want delivery management.
Questions people ask
- Is Deliveroo or Olo better?
- Neither clearly leads. Deliveroo starts at Free and Olo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Deliveroo or Olo?
- Deliveroo has a free tier; the other does not. Paid plans start at Free for Deliveroo and On request for Olo.
- Does Deliveroo or Olo run on more platforms?
- Deliveroo runs on iOS, Android, Web. Olo runs on Web, Ios, Android.
- Can I use Deliveroo for free?
- Yes. Deliveroo has a free tier, so you can try it without paying. Olo starts at On request.
- What is Deliveroo best used for?
- Deliveroo is most often used for someone ordering food for delivery who values convenience over the price premium versus collection, a frequent orderer weighing whether a deliveroo plus subscription pays for itself at their order volume, a workplace using deliveroo for business to give staff an expensed meal allowance, a diner comparing grocery delivery speed against a supermarket own-delivery slot. Of those, someone ordering food for delivery who values convenience over the price premium versus collection and a frequent orderer weighing whether a deliveroo plus subscription pays for itself at their order volume are not what Olo is typically brought in for.
- What can Deliveroo do that Olo cannot?
- Deliveroo covers Restaurant marketplace, Deliveroo Plus subscription, Live order tracking, Grocery and convenience delivery. Olo covers Digital ordering, Delivery management, Dispatch, Rails integration.
Answered from the vendors’ own pages
Deliveroo: Is Deliveroo cheaper than collecting the food yourself?
Usually not. Menu prices in the app are frequently higher than in-restaurant prices to offset the commission Deliveroo charges, on top of the delivery and service fees.
Olo: How much does Olo cost?
Olo pricing is not published online. The vendor directs customers to request a demo or contact their sales team for pricing and availability information.
SourceDeliveroo: What does Deliveroo Plus actually save?
It waives the delivery fee on qualifying orders above a minimum basket value for a flat monthly or annual charge; the service charge can still apply.
Olo: Does Olo offer different pricing for restaurants of different sizes?
Specific tiered pricing based on restaurant size is not disclosed on Olo's website. Contact Olo's sales team to discuss pricing options tailored to your restaurant's needs.
SourceDeliveroo: Are Deliveroo riders employees?
No, they are engaged as self-employed contractors paid per delivery, a classification that has been challenged in UK and EU courts and regulators.
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- Olo vs Zomato
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- Olo vs Postmates
- Olo vs Slice
- Olo vs Deliverect
- Olo vs UrbanPiper
- Olo vs Flipdish
- Olo vs Avero
- Olo vs Backbar
- Olo vs CAKE POS
- Olo vs Compeat
- Olo vs CookDocs
- Olo vs Rezku POS
- Olo vs Lightspeed Restaurant
- Olo vs Lunchbox
- Olo vs Otter
- Olo vs Toast POS
- Olo vs Square for Restaurants
- Olo vs ChowNow
- Olo vs Clover
- Olo vs Restroworks
- Olo vs Foodics
- Olo vs Galley Solutions
- Olo vs HotSchedules
- Olo vs Jolt
- Olo vs Lineup.ai