Deliveroo

UK-headquartered food delivery marketplace connecting restaurants, riders and diners

As of 1 September 2026, Deliveroo is free to use. A food and grocery delivery app operating mainly in the UK, Ireland, France, Belgium, Italy, the UAE, Qatar, Kuwait, Hong Kong and Singapore. Softwr lists it under Restaurants. Deliveroo is made by Deliveroo plc, available on iOS, Android, Web.

Visit siteVisit Deliveroo

Overview

What Deliveroo does

Deliveroo is a marketplace app for ordering food and, in a growing number of markets, groceries and convenience items for delivery or pickup. Restaurants list menus and pay Deliveroo a commission per order, typically in the 20 to 30 percent range depending on the plan and market, which is why the same dish frequently costs more through the app than at the counter. Deliveroo Plus (branded Deliveroo Plus, formerly Deliveroo Plus/RooPass) is a paid subscription that waives delivery fees on qualifying orders for a monthly or annual charge. What matters commercially is the three-sided cost structure. Diners pay a delivery fee that scales with distance and demand, plus a service charge of roughly a few percent on the order total; restaurants pay commission that eats into margin and pushes many to raise in-app menu prices; and riders are classified as self-employed and paid per drop, with earnings dependent on order density and city, which has repeatedly drawn regulatory and legal challenges over gig worker status in the UK and EU. Buyers are individual diners choosing convenience over cost, and the trade-off is transparent once you look for it: the same order collected in person is usually cheaper than the same order delivered, and the subscription only pays for itself for frequent orderers above a certain frequency threshold that varies by fee level in each city.

What people use it for

Someone ordering food for delivery who values convenience over the price premium versus collection
A frequent orderer weighing whether a Deliveroo Plus subscription pays for itself at their order volume
A workplace using Deliveroo for Business to give staff an expensed meal allowance
A diner comparing grocery delivery speed against a supermarket own-delivery slot

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Deliveroo.

Restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.
Riders are engaged as self-employed contractors paid per delivery, a model that has faced repeated legal and regulatory challenges in the UK and EU over minimum pay and employment status.
Deliveroo Plus only saves money above a certain order frequency, and casual users who subscribe rarely break even on the monthly charge.
Availability and reliability vary sharply by city; smaller markets have fewer restaurant partners and longer, less predictable delivery windows.
The company has exited some international markets entirely (including Germany, the Netherlands, Spain, Taiwan and Australia in prior years), so coverage has shrunk rather than grown in several regions, and a market can disappear with limited notice.

Cross-shopped

What people choose instead of Deliveroo

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Deliveroovs
Just Eat
Just Eat: If you want a marketplace with a wider footprint of independent takeaway restaurants across Europe
Deliveroovs
Uber Eats
Uber Eats: If you already use Uber and want combined ride and delivery accounts

Pricing

What Deliveroo costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Pay per order

Free

Delivery fee scaling with distance and demand
Service charge of a few percent on order total
Restaurant menu prices often marked up versus in-store

Deliveroo Plus

£3.49 /mo

Delivery fees waived on qualifying orders above a minimum basket size
Service charge may still apply
Price varies by market and is often discounted for an introductory period

Capabilities

Features

Restaurant marketplace
Menu browsing and ordering across restaurant and grocery partners in supported cities
Deliveroo Plus subscription
Monthly or annual fee that removes delivery charges on qualifying orders
Live order tracking
Rider location and estimated arrival shown from acceptance to drop-off
Grocery and convenience delivery
On-demand delivery from supermarket and convenience partners in select markets
Group ordering
Shared basket links for splitting an order across multiple people
Deliveroo for Business
Corporate meal allowance and expensing for workplace food ordering

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Deliveroo cheaper than collecting the food yourself?

Usually not. Menu prices in the app are frequently higher than in-restaurant prices to offset the commission Deliveroo charges, on top of the delivery and service fees.

What does Deliveroo Plus actually save?

It waives the delivery fee on qualifying orders above a minimum basket value for a flat monthly or annual charge; the service charge can still apply.

Are Deliveroo riders employees?

No, they are engaged as self-employed contractors paid per delivery, a classification that has been challenged in UK and EU courts and regulators.

Keep looking

Where to go from Deliveroo

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Softwr does not host reviews and shows no star rating for Deliveroo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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