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Restaurants · head to head

Olo vs Zomato

Olo logo

Olo

Restaurants

Digital ordering and delivery platform

From
On request
Rated
-
Zomato logo

Zomato

Restaurants

Indian food delivery and restaurant discovery app, now operating under parent brand Eternal

From
Free
Rated
-

The short version

  • Only Zomato has a free tier, so it costs nothing to try first.
  • Each has a real cost: Olo no pricing published on website; all pricing inquiries directed to request a demo; Zomato restaurant commission of roughly 15 to 25 percent is commonly passed through as higher in-app menu prices, so the delivered price is not simply the counter price plus a fee.
  • They diverge on capability: Olo covers Digital ordering, Zomato covers Food delivery marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Olo and Zomato actually diverge.

Attributes where Olo and Zomato differ
AttributeOloZomato
Starting priceOn requestFree
Pricing modelsubscriptionFree to download; delivery and platform fees per order, optional paid membership
Free tierNoYes
PlatformsWeb, Ios, AndroidiOS, Android, Web
Founded2005Unknown

Identical on both: user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Olo

  • Digital ordering
  • Delivery management
  • Dispatch
  • Rails integration
  • Catering
  • Enterprise analytics
  • DoorDash
  • Uber Eats

Only in Zomato

  • Food delivery marketplace
  • Zomato Gold membership
  • Dine-out table booking
  • Restaurant reviews and ratings
  • Blinkit quick commerce
  • Zomato for Business

What people use each for

The jobs each tool is most often brought in to do.

Olo

  • Point of Salenot Zomato
  • Order Managementnot Zomato
  • Inventory Controlnot Zomato
  • Staff Schedulingnot Zomato

Zomato

  • A diner in an Indian city ordering food delivery or comparing restaurants before eating outnot Olo
  • A frequent orderer weighing whether Zomato Gold discounts outweigh its subscription costnot Olo
  • Someone booking a table at a partner restaurant through the dine-out featurenot Olo
  • A restaurant owner using Zomato for Business to manage online orders and view sales analyticsnot Olo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Olo

  • No pricing published on website; all pricing inquiries directed to request a demo

Zomato

  • Restaurant commission of roughly 15 to 25 percent is commonly passed through as higher in-app menu prices, so the delivered price is not simply the counter price plus a fee.
  • The company exited most markets outside India in 2019, so international coverage is far narrower than the brand recognition suggests.
  • Zomato Gold benefits and discount depth vary by city and restaurant partner, and heavy users report the value of the membership eroding over time as terms are revised.
  • Delivery riders are engaged on a gig basis with pay tied to order volume and distance, a model that has drawn wage and working-condition criticism in India.
  • The 2024 rebrand of the parent company to Eternal, alongside the Blinkit and Hyperpure businesses, means Zomato the consumer app is now one product line inside a multi-business group rather than a standalone company, which affects how disclosures and strategy are reported.

Pricing, plan by plan

Olo

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform

Zomato

Free
  • Pay per orderFree
    • Delivery fee scaling with distance and demand
    • Platform fee on order total
    • Restaurant menu prices often marked up versus dine-in
  • Zomato Gold$299/month
    • Discounts and free-item offers at partner restaurants
    • Priority service and reduced wait times at partner dine-in venues
    • Delivery perks vary by plan tier and market

Which should you pick?

Choose Olo if

  • You need digital ordering.
  • You work on Web, Ios, Android.
  • You also want delivery management.

Choose Zomato if

  • You need food delivery marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want zomato gold membership.

Questions people ask

Is Olo or Zomato better?
Neither clearly leads. Olo starts at On request and Zomato at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Olo or Zomato?
Zomato has a free tier; the other does not. Paid plans start at On request for Olo and Free for Zomato.
Does Olo or Zomato run on more platforms?
Olo runs on Web, Ios, Android. Zomato runs on iOS, Android, Web.
Can I use Zomato for free?
Yes. Zomato has a free tier, so you can try it without paying. Olo starts at On request.
What is Olo best used for?
Olo is most often used for point of sale, order management, inventory control, staff scheduling. Of those, point of sale and order management are not what Zomato is typically brought in for.
What can Olo do that Zomato cannot?
Olo covers Digital ordering, Delivery management, Dispatch, Rails integration. Zomato covers Food delivery marketplace, Zomato Gold membership, Dine-out table booking, Restaurant reviews and ratings.

Answered from the vendors’ own pages

Olo: How much does Olo cost?

Olo pricing is not published online. The vendor directs customers to request a demo or contact their sales team for pricing and availability information.

Source
Zomato: Is Zomato only available in India?

Its core market is India; it exited most other countries in 2019 and has minimal presence elsewhere.

Olo: Does Olo offer different pricing for restaurants of different sizes?

Specific tiered pricing based on restaurant size is not disclosed on Olo's website. Contact Olo's sales team to discuss pricing options tailored to your restaurant's needs.

Source
Zomato: What did Zomato rename to?

The parent company renamed itself Eternal Limited in 2024; the Zomato consumer app kept its own name.

Zomato: Does Zomato Gold apply to delivery or dine-in or both?

Both, though the specific discounts and which restaurants participate vary by plan tier and city.

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