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Restaurants · head to head

Deliveroo vs Heartland Restaurant

Deliveroo logo

Deliveroo

Restaurants

UK-headquartered food delivery marketplace connecting restaurants, riders and diners

From
Free
Rated
-
Full reviewWebsite
Heartland Restaurant logo

Heartland Restaurant

Restaurants

Complete restaurant management ecosystem

From
$89/month
Rated
-
Full reviewWebsite

The short version

  • Only Deliveroo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Deliveroo restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.; Heartland Restaurant high processing fees and early termination penalties increase total cost of ownership
  • They diverge on capability: Deliveroo covers Restaurant marketplace, Heartland Restaurant covers POS system.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Deliveroo and Heartland Restaurant actually diverge.

Attributes where Deliveroo and Heartland Restaurant differ
AttributeDeliverooHeartland Restaurant
Starting priceFree$89/month
Pricing modelFree to download; delivery and service fees per order, optional subscription for reduced feessubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb, iPad, Android
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Deliveroo

  • Restaurant marketplace
  • Deliveroo Plus subscription
  • Live order tracking
  • Grocery and convenience delivery
  • Group ordering
  • Deliveroo for Business

Only in Heartland Restaurant

  • POS system
  • Payment processing
  • Payroll
  • Customer engagement
  • Gift cards
  • Reporting
  • Heartland Payroll
  • QuickBooks

What people use each for

The jobs each tool is most often brought in to do.

Deliveroo

  • Someone ordering food for delivery who values convenience over the price premium versus collectionnot Heartland Restaurant
  • A frequent orderer weighing whether a Deliveroo Plus subscription pays for itself at their order volumenot Heartland Restaurant
  • A workplace using Deliveroo for Business to give staff an expensed meal allowancenot Heartland Restaurant
  • A diner comparing grocery delivery speed against a supermarket own-delivery slotnot Heartland Restaurant

Heartland Restaurant

  • Point of Salenot Deliveroo
  • Order Managementnot Deliveroo
  • Inventory Controlnot Deliveroo
  • Staff Schedulingnot Deliveroo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Deliveroo

  • Restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.
  • Riders are engaged as self-employed contractors paid per delivery, a model that has faced repeated legal and regulatory challenges in the UK and EU over minimum pay and employment status.
  • Deliveroo Plus only saves money above a certain order frequency, and casual users who subscribe rarely break even on the monthly charge.
  • Availability and reliability vary sharply by city; smaller markets have fewer restaurant partners and longer, less predictable delivery windows.
  • The company has exited some international markets entirely (including Germany, the Netherlands, Spain, Taiwan and Australia in prior years), so coverage has shrunk rather than grown in several regions, and a market can disappear with limited notice.

Heartland Restaurant

  • High processing fees and early termination penalties increase total cost of ownership
  • Lack of customization compared to open-source POS systems
  • Data migration to Heartland has been reported as problematic by users
  • Pricing details are not transparent, making budgeting difficult for prospective customers

Pricing, plan by plan

Deliveroo

Free
  • Pay per orderFree
    • Delivery fee scaling with distance and demand
    • Service charge of a few percent on order total
    • Restaurant menu prices often marked up versus in-store
  • Deliveroo Plus$3.49/month
    • Delivery fees waived on qualifying orders above a minimum basket size
    • Service charge may still apply
    • Price varies by market and is often discounted for an introductory period

Heartland Restaurant

$89/month
  • Basic$89/month
    • POS
    • Payment processing
  • Professional$149/month
    • Advanced features
    • Payroll integration

Which should you pick?

Choose Deliveroo if

  • You need restaurant marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want deliveroo plus subscription.
Deliveroo review

Choose Heartland Restaurant if

  • You need pos system.
  • You work on Web, iPad, Android.
  • You also want payment processing.
Heartland Restaurant review

Questions people ask

Is Deliveroo or Heartland Restaurant better?
Neither clearly leads. Deliveroo starts at Free and Heartland Restaurant at $89/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Deliveroo or Heartland Restaurant?
Deliveroo has a free tier; the other does not. Paid plans start at Free for Deliveroo and $89/month for Heartland Restaurant.
Does Deliveroo or Heartland Restaurant run on more platforms?
Deliveroo runs on iOS, Android, Web. Heartland Restaurant runs on Web, iPad, Android.
Can I use Deliveroo for free?
Yes. Deliveroo has a free tier, so you can try it without paying. Heartland Restaurant starts at $89/month.
What is Deliveroo best used for?
Deliveroo is most often used for someone ordering food for delivery who values convenience over the price premium versus collection, a frequent orderer weighing whether a deliveroo plus subscription pays for itself at their order volume, a workplace using deliveroo for business to give staff an expensed meal allowance, a diner comparing grocery delivery speed against a supermarket own-delivery slot. Of those, someone ordering food for delivery who values convenience over the price premium versus collection and a frequent orderer weighing whether a deliveroo plus subscription pays for itself at their order volume are not what Heartland Restaurant is typically brought in for.
What can Deliveroo do that Heartland Restaurant cannot?
Deliveroo covers Restaurant marketplace, Deliveroo Plus subscription, Live order tracking, Grocery and convenience delivery. Heartland Restaurant covers POS system, Payment processing, Payroll, Customer engagement.

Answered from the vendors’ own pages

Deliveroo: Is Deliveroo cheaper than collecting the food yourself?

Usually not. Menu prices in the app are frequently higher than in-restaurant prices to offset the commission Deliveroo charges, on top of the delivery and service fees.

Heartland Restaurant: Does Heartland Restaurant work with multiple locations?

Yes, Heartland Restaurant is designed for multi-location operations with the Complete plan targeting restaurants with more complex requirements across multiple sites.

Source
Deliveroo: What does Deliveroo Plus actually save?

It waives the delivery fee on qualifying orders above a minimum basket value for a flat monthly or annual charge; the service charge can still apply.

Heartland Restaurant: What payment methods does Heartland accept?

Heartland includes integrated payment processing and accepts all popular payment methods, but specific details are available on their pricing and features pages.

Source
Deliveroo: Are Deliveroo riders employees?

No, they are engaged as self-employed contractors paid per delivery, a classification that has been challenged in UK and EU courts and regulators.

Heartland Restaurant: What hardware options does Heartland Restaurant offer?

Heartland provides touchscreen terminals ranging from $1,295 to $1,895, handheld devices at $695, and supporting equipment like printers ($275-$375) and cash drawers.

Source
Heartland Restaurant: Can Heartland Restaurant integrate with other business systems?

Yes, Heartland offers a developer-friendly API that enables custom integrations with various third-party systems.

Source
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