Is Umami or Unbounce better?

Neither clearly leads. Umami starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Umami or Unbounce?

Umami starts at Free and Unbounce at Free.

Does Umami or Unbounce run on more platforms?

Umami runs on Web, Linux. Unbounce runs on Web, API.

Can I use Umami for free?

Both have a free tier, so you can try either at no cost before committing.

What is Umami best used for?

Umami is most often used for a developer who wants traffic numbers on a personal or client site without adding a consent banner, an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company, a high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirely, a team that wants analytics data in a database they already control so they can query and join it themselves. Of those, a developer who wants traffic numbers on a personal or client site without adding a consent banner and an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company are not what Unbounce is typically brought in for.

What can Umami do that Unbounce cannot?

Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Marketing · head to head

Umami vs Unbounce

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From: Free
Rated: -

Full review Website

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Umami and Unbounce actually diverge.

Attributes where Umami and Unbounce differ
Attribute	Umami	Unbounce
Pricing model	Per month by event count	subscription
Platforms	Web, Linux	Web, API

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Umami

Cookie-free tracking
Self-hosting
Small tracking script
Custom events
Funnels and goals
Multi-site and teams
Public dashboards
API access

Only in Unbounce

Nothing recorded that Umami does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Umami

A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Unbounce
An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Unbounce
A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Unbounce
A team that wants analytics data in a database they already control so they can query and join it themselvesnot Unbounce

Unbounce

Marketing agencies and freelancers running multiple client campaignsnot Umami
SaaS companies optimising landing pages for customer acquisitionnot Umami
E-commerce businesses testing product landing pages and promotional campaignsnot Umami
B2B marketers building dedicated pages for specific customer segmentsnot Umami
Product teams using A/B testing to improve conversion rates without design resourcesnot Umami

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Umami

There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Unbounce

Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Umami

Free

Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate

Unbounce

Free

Starter$29/month ($22 annually)
- 5 pages
- 500 monthly visitors
- 1 user
Build$99/month ($74 annually)
- Unlimited pages
- 20,000 monthly visitors
- 1 user
Experiment$149/month ($112 annually)
- Unlimited pages
- 30,000 monthly visitors
- 3 users
Optimize$249/month ($187 annually)
- Unlimited pages
- 50,000 monthly visitors
- 5 users

Which should you pick?

Choose Umami if

You need cookie-free tracking.
You want to start without paying.
You work on Web, Linux.
You also want self-hosting.

Umami review

Choose Unbounce if

You want to start without paying.
You work on Web, API.

Unbounce review

Questions people ask

Is Umami or Unbounce better?: Neither clearly leads. Umami starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Umami or Unbounce?: Umami starts at Free and Unbounce at Free.
Does Umami or Unbounce run on more platforms?: Umami runs on Web, Linux. Unbounce runs on Web, API.
Can I use Umami for free?: Both have a free tier, so you can try either at no cost before committing.
What is Umami best used for?: Umami is most often used for a developer who wants traffic numbers on a personal or client site without adding a consent banner, an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company, a high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirely, a team that wants analytics data in a database they already control so they can query and join it themselves. Of those, a developer who wants traffic numbers on a personal or client site without adding a consent banner and an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company are not what Unbounce is typically brought in for.
What can Umami do that Unbounce cannot?: Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Umami vs Unbounce

Umami

Unbounce

The short version

Where they differ

What each one covers

Only in Umami

Only in Unbounce

What people use each for

Umami

Unbounce

Where each one falls short

Umami

Unbounce

Pricing, plan by plan

Umami

Unbounce

Which should you pick?

Choose Umami if

Choose Unbounce if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Umami

More on Unbounce

Keep looking

Other head to heads