Marketing · head to head
Crazy Egg vs Umami

Umami
Marketing
Open source, cookie-free web analytics you can self-host for the cost of a database
- From
- Free
- Rated
- -
The short version
- Only Umami has a free tier, so it costs nothing to try first.
- Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- They diverge on capability: Crazy Egg covers Heatmaps, Umami covers Cookie-free tracking.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Crazy Egg and Umami actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Crazy Egg
- Heatmaps
- Scrollmaps
- Confetti Reports
- A/B Testing
- Session Recordings
- Google Analytics
- Shopify
- WordPress
Only in Umami
- Cookie-free tracking
- Self-hosting
- Small tracking script
- Custom events
- Funnels and goals
- Multi-site and teams
- Public dashboards
- API access
What people use each for
The jobs each tool is most often brought in to do.
Crazy Egg
- Click, scroll and move heatmaps on a pagenot Umami
- Session recordings to see where visitors strugglenot Umami
- A/B testing page variantsnot Umami
- Snapshot reports comparing behaviour over timenot Umami
Umami
- A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Crazy Egg
- An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Crazy Egg
- A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Crazy Egg
- A team that wants analytics data in a database they already control so they can query and join it themselvesnot Crazy Egg
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Crazy Egg
- The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- All plans are billed annually rather than monthly
- There is no free tier, only a trial
- Reaching 500,000 pageviews means the Pro plan at $249 a month
Umami
- There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
- Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
- Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
- It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.
Pricing, plan by plan
Crazy Egg
$29/monthNo published plan breakdown. See the Crazy Egg review.
Umami
Free- Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
- Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
- Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
- Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate
Which should you pick?
Choose Umami if
- You need cookie-free tracking.
- You want to start without paying.
- You work on Web, Linux.
- You also want self-hosting.
Questions people ask
- Is Crazy Egg or Umami better?
- Neither clearly leads. Crazy Egg starts at $29/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Crazy Egg or Umami?
- Umami has a free tier; the other does not. Paid plans start at $29/month for Crazy Egg and Free for Umami.
- Does Crazy Egg or Umami run on more platforms?
- Crazy Egg runs on Web, API. Umami runs on Web, Linux.
- Can I use Umami for free?
- Yes. Umami has a free tier, so you can try it without paying. Crazy Egg starts at $29/month.
- What is Crazy Egg best used for?
- Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Umami is typically brought in for.
- What can Crazy Egg do that Umami cannot?
- Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.
Answered from the vendors’ own pages
Crazy Egg: How is Crazy Egg priced?
Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.
SourceUmami: Is Umami really free?
Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.
Crazy Egg: What features does Crazy Egg include?
Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.
SourceUmami: Do I need a cookie consent banner?
For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.
Crazy Egg: Does Crazy Egg offer a free trial?
Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.
SourceUmami: Can it replace Google Analytics?
For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.
Umami: What does it need to run?
A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.
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