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Business Intelligence · head to head

Dundas BI vs Google Data Studio

Dundas BI logo

Dundas BI

Business Intelligence

Flexible business intelligence platform

From
$500/month
Rated
-
Full reviewWebsite
Google Data Studio logo

Google Data Studio

Business Intelligence

Free data visualization by Google

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Data Studio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dundas BI the published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity; Google Data Studio limited to free offering with no paid tiers or premium features
  • They diverge on capability: Dundas BI covers White-labeling, Google Data Studio covers Free Platform.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dundas BI and Google Data Studio actually diverge.

Attributes where Dundas BI and Google Data Studio differ
AttributeDundas BIGoogle Data Studio
Starting price$500/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Embedded, MobileWeb
Founded19921998

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dundas BI

  • White-labeling
  • Embedded Analytics
  • Data Preparation
  • API
  • SQL Server
  • Oracle
  • PostgreSQL
  • Azure

Only in Google Data Studio

  • Free Platform
  • Real-time Collaboration
  • Data Blending
  • Sharing
  • Google Analytics
  • BigQuery
  • Google Sheets
  • YouTube

Both cover

  • Custom Visualizations
  • MySQL
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dundas BI

  • Embedding dashboards and analytics inside another applicationnot Google Data Studio
  • Self service business intelligence and ad hoc reportingnot Google Data Studio
  • Building custom data visualisations against open BI APIsnot Google Data Studio

Google Data Studio

  • Self-service analyticsnot Dundas BI
  • Data explorationnot Dundas BI
  • Ad-hoc reportingnot Dundas BI
  • Collaborative analysisnot Dundas BI
  • Embedded analyticsnot Dundas BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dundas BI

  • The published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
  • That figure reflects a limited time 35 percent promotional discount rather than list price
  • Licensing is by CPU core capacity rather than by user, so cost scales with server hardware
  • Dundas is now part of insightsoftware following acquisition
  • The page states that a pricing plan is worked out together with the vendor rather than published as a rate card

Google Data Studio

  • Limited to free offering with no paid tiers or premium features
  • Advanced integrations may require Google Workspace subscriptions

Pricing, plan by plan

Dundas BI

$500/month
  • Professional$500/month
    • Full Platform
    • Embedding
    • Support
  • EnterpriseFree
    • Unlimited Users
    • Multi-tenant
    • Premium Support

Google Data Studio

Free
  • FreeFree
    • Unlimited Reports
    • Data Connectors
    • Collaboration

Which should you pick?

Choose Dundas BI if

  • You need white-labeling.
  • You work on Web, Embedded, Mobile.
  • You also want embedded analytics.
Dundas BI review

Choose Google Data Studio if

  • You need free platform.
  • You want to start without paying.
  • You also want real-time collaboration.
Google Data Studio review

Questions people ask

Is Dundas BI or Google Data Studio better?
Neither clearly leads. Dundas BI starts at $500/month and Google Data Studio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dundas BI or Google Data Studio?
Google Data Studio has a free tier; the other does not. Paid plans start at $500/month for Dundas BI and Free for Google Data Studio.
Does Dundas BI or Google Data Studio run on more platforms?
Dundas BI runs on Web, Embedded, Mobile. Google Data Studio runs on Web.
Can I use Google Data Studio for free?
Yes. Google Data Studio has a free tier, so you can try it without paying. Dundas BI starts at $500/month.
What is Dundas BI best used for?
Dundas BI is most often used for embedding dashboards and analytics inside another application, self service business intelligence and ad hoc reporting, building custom data visualisations against open bi apis. Of those, embedding dashboards and analytics inside another application and self service business intelligence and ad hoc reporting are not what Google Data Studio is typically brought in for.
What can Dundas BI do that Google Data Studio cannot?
Dundas BI covers White-labeling, Embedded Analytics, Data Preparation, API. Google Data Studio covers Free Platform, Real-time Collaboration, Data Blending, Sharing. Both handle Custom Visualizations, MySQL, Web support.

Answered from the vendors’ own pages

Dundas BI: How much does Dundas BI cost?

Dundas BI does not publish specific pricing. The vendor emphasizes 'smarter licensing models to scale appropriately and achieve ROI rapidly' and offers 'custom plans that fit your needs' rather than standardized tiers. Customers must contact Dundas directly for pricing quotes tailored to their enterprise or embedded analytics use case.

Source
Google Data Studio: Is Google Data Studio free?

Yes, Google Data Studio is completely free to use. The platform states it is easy and free to build interactive dashboards and reports.

Source
Dundas BI: What licensing options does Dundas BI offer?

Dundas BI describes their approach as flexible licensing designed to scale based on deployment needs. Specific licensing models and per-seat or concurrent-user costs are determined through custom quotes.

Source
Google Data Studio: Are there paid versions of Google Data Studio?

No, Google Data Studio does not offer paid tiers or premium plans. It remains free for all users.

Source
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