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Business Intelligence · head to head

Google Data Studio vs Reportz

Google Data Studio logo

Google Data Studio

Business Intelligence

Free data visualization by Google

From
Free
Rated
-
Full reviewWebsite
Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Data Studio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Data Studio limited to free offering with no paid tiers or premium features; Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • They diverge on capability: Google Data Studio covers Free Platform, Reportz covers Per-dashboard pricing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Google Data Studio and Reportz actually diverge.

Attributes where Google Data Studio and Reportz differ
AttributeGoogle Data StudioReportz
Starting priceFree$9.9/month
Pricing modelfreePer month by dashboard count
Free tierYesNo
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Data Studio

  • Free Platform
  • Real-time Collaboration
  • Custom Visualizations
  • Data Blending
  • Sharing
  • Google Analytics
  • BigQuery
  • Google Sheets

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

What people use each for

The jobs each tool is most often brought in to do.

Google Data Studio

  • Self-service analyticsnot Reportz
  • Data explorationnot Reportz
  • Ad-hoc reportingnot Reportz
  • Collaborative analysisnot Reportz
  • Embedded analyticsnot Reportz

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Google Data Studio
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot Google Data Studio
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Google Data Studio
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Google Data Studio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Data Studio

  • Limited to free offering with no paid tiers or premium features
  • Advanced integrations may require Google Workspace subscriptions

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

Pricing, plan by plan

Google Data Studio

Free
  • FreeFree
    • Unlimited Reports
    • Data Connectors
    • Collaboration

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

Which should you pick?

Choose Google Data Studio if

  • You need free platform.
  • You want to start without paying.
  • You also want real-time collaboration.
Google Data Studio review

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Questions people ask

Is Google Data Studio or Reportz better?
Neither clearly leads. Google Data Studio starts at Free and Reportz at $9.9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Data Studio or Reportz?
Google Data Studio has a free tier; the other does not. Paid plans start at Free for Google Data Studio and $9.9/month for Reportz.
Does Google Data Studio or Reportz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Data Studio for free?
Yes. Google Data Studio has a free tier, so you can try it without paying. Reportz starts at $9.9/month.
What is Google Data Studio best used for?
Google Data Studio is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Reportz is typically brought in for.
What can Google Data Studio do that Reportz cannot?
Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending. Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling.

Answered from the vendors’ own pages

Google Data Studio: Is Google Data Studio free?

Yes, Google Data Studio is completely free to use. The platform states it is easy and free to build interactive dashboards and reports.

Source
Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

Google Data Studio: Are there paid versions of Google Data Studio?

No, Google Data Studio does not offer paid tiers or premium plans. It remains free for all users.

Source
Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

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Related pages

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