Softwr

News & Media · head to head

CrowdTangle vs Parse.ly

C

CrowdTangle

News & Media

Social media insights and content monitoring platform

From
On request
Rated
-
Parse.ly logo

Parse.ly

News & Media

Analytics platform for publishers

From
$500/month
Rated
-

The short version

  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Parse.ly pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking
  • They diverge on capability: CrowdTangle covers Social listening, Parse.ly covers Content analytics.

Where they differ

Only the attributes on which CrowdTangle and Parse.ly actually diverge.

Attributes where CrowdTangle and Parse.ly differ
AttributeCrowdTangleParse.ly
Starting priceOn request$500/month

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Parse.ly

  • Content analytics
  • Audience tracking
  • Real-time metrics
  • Recommendations
  • Google Analytics
  • GDPR
  • Cloud deployment
  • English language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Parse.ly
  • Social listeningnot Parse.ly
  • Competitor analysisnot Parse.ly
  • Trend identificationnot Parse.ly

Parse.ly

  • Real time analytics on article and page performance for publishersnot CrowdTangle
  • Attributing conversions and subscriptions to contentnot CrowdTangle
  • Comparing audience engagement across authors, sections and channelsnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Parse.ly

  • Pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking
  • Conversions and attribution reporting require the Content Value tier rather than the entry tier
  • Geographic segmentation and video tracking require the top Content Advocacy tier

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Parse.ly

$500/month
  • Standard$500/month
    • Content analytics
    • Audience insights

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.

Choose Parse.ly if

  • You need content analytics.
  • You also want audience tracking.

Questions people ask

Is CrowdTangle or Parse.ly better?
Neither clearly leads. CrowdTangle starts at On request and Parse.ly at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Parse.ly?
CrowdTangle starts at On request and Parse.ly at $500/month.
Does CrowdTangle or Parse.ly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Parse.ly is typically brought in for.
What can CrowdTangle do that Parse.ly cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. Both handle Web support.

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