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News & Media · head to head

ConvertKit vs CrowdTangle

ConvertKit logo

ConvertKit

News & Media

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
C

CrowdTangle

News & Media

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements
  • They diverge on capability: ConvertKit covers Email marketing, CrowdTangle covers Social listening.

Where they differ

Only the attributes on which ConvertKit and CrowdTangle actually diverge.

Attributes where ConvertKit and CrowdTangle differ
AttributeConvertKitCrowdTangle
Pricing modelsubscriptionquote
Founded20132011

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot CrowdTangle
  • Selling paid subscriptions and digital products to a mailing listnot CrowdTangle

CrowdTangle

  • Viral content trackingnot ConvertKit
  • Social listeningnot ConvertKit
  • Competitor analysisnot ConvertKit
  • Trend identificationnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Questions people ask

Is ConvertKit or CrowdTangle better?
Neither clearly leads. ConvertKit starts at On request and CrowdTangle at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or CrowdTangle?
ConvertKit starts at On request and CrowdTangle at On request.
Does ConvertKit or CrowdTangle run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what CrowdTangle is typically brought in for.
What can ConvertKit do that CrowdTangle cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Both handle Web support.
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Related pages

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