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ConvertKit vs Whatagraph

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: ConvertKit covers Email marketing, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and Whatagraph actually diverge.

Attributes where ConvertKit and Whatagraph differ
AttributeConvertKitWhatagraph
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile, Api
CategoryNewsMarketing
Founded20132016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Whatagraph
  • Selling paid subscriptions and digital products to a mailing listnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot ConvertKit
  • Blending data from multiple ad platforms into one dashboardnot ConvertKit
  • White-labelled reporting under an agency's own brandingnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is ConvertKit or Whatagraph better?
Neither clearly leads. ConvertKit starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Whatagraph?
ConvertKit starts at Free and Whatagraph at Free.
Does ConvertKit or Whatagraph run on more platforms?
ConvertKit runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use ConvertKit for free?
Both have a free tier, so you can try either at no cost before committing.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Whatagraph is typically brought in for.
What can ConvertKit do that Whatagraph cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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