Softwr

Customer Success · head to head

Conga vs Loopio

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
Loopio logo

Loopio

Proposals

RFP Response Software

From
$20000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Conga pricing entirely gated behind sales: zero public pricing tiers, plan names, or feature-to-cost mapping available; Loopio export formatting causes issues with document appearance in client deliverables
  • They diverge on capability: Conga covers CPQ, Loopio covers Content library.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Conga and Loopio actually diverge.

Attributes where Conga and Loopio differ
AttributeCongaLoopio
Starting price$50/month$20000/year
Pricing modelsubscriptionUnknown
CategoryCustomer SuccessProposals
Founded20062014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Loopio

  • Content library
  • RFP automation
  • Collaboration
  • Analytics
  • AI suggestions
  • Slack
  • Google Drive
  • Microsoft 365

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Enterprise quote-to-cash automationnot Loopio
  • Contract lifecycle managementnot Loopio
  • Configuration management and document generationnot Loopio

Loopio

  • Customer Successnot Conga
  • Rfp Responsenot Conga
  • Content Librarynot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Pricing entirely gated behind sales: zero public pricing tiers, plan names, or feature-to-cost mapping available
  • Custom pricing only: described as 'aligned with business needs' but no benchmark pricing for budget estimation
  • Enterprise positioning unclear: serves T-Mobile, Adobe, Box, LinkedIn, Kraft Heinz but cost structure hidden from prospect research
  • No trial pricing available: must engage demo/sales process before cost visibility

Loopio

  • Export formatting causes issues with document appearance in client deliverables
  • Content library responses often end up generic and bland without bespoke customization
  • AI response suggestions frequently incorrect, requiring extensive manual review
  • Collaborators cannot comment on specific paragraphs or ask questions inline

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Loopio

$20000/year

No published plan breakdown. See the Loopio review.

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Loopio if

  • You need content library.
  • You also want rfp automation.
Loopio review

Questions people ask

Is Conga or Loopio better?
Neither clearly leads. Conga starts at $50/month and Loopio at $20000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Loopio?
Conga starts at $50/month and Loopio at $20000/year.
Does Conga or Loopio run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Conga best used for?
Conga is most often used for enterprise quote-to-cash automation, contract lifecycle management, configuration management and document generation. Of those, enterprise quote-to-cash automation and contract lifecycle management are not what Loopio is typically brought in for.
What can Conga do that Loopio cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Loopio covers Content library, RFP automation, Collaboration, Analytics. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Conga: Does Conga publish pricing on their website?

No. Conga does not publish specific pricing tiers, fees, or plan names. Pricing is customized per client and requires contacting sales or scheduling a demo.

Source
Loopio: What does Loopio do?

Loopio is RFP response management software that helps enterprises scale their response process for RFPs, RFIs, Security Questionnaires, and similar requests with AI-powered answer suggestions from approved content libraries.

Source
Conga: How does Conga price their solutions?

Conga emphasizes custom pricing 'aligned with individual business needs' with priorities on 'business needs, partnership commitment, flexibility, budget alignment, competitive rates, and transparency,' but specific costs are disclosed only in direct sales conversations.

Source
Loopio: How much does Loopio cost?

Entry pricing for the Foundations plan is estimated around $20,000 per year for 10 seats. Median contract is approximately $22,786 annually with range from $11,000 to over $55,000 depending on team size and tier.

Source
Conga: What is the process to get Conga pricing?

Customers must contact Conga sales through their inquiry form, book a demo, or call their sales team to receive pricing information tailored to their needs.

Source
Loopio: What integrations does Loopio support?

Loopio integrates with Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, OneDrive, Box, Word, PowerPoint, Excel, and SSO providers like Okta, Microsoft Azure, and Auth0.

Source
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