Software · head to head
Attio vs Whimsical

Attio
Software
The CRM built for the next generation of companies
- From
- $29/month
- Rated
- -
The short version
- Only Whimsical has a free tier, so it costs nothing to try first.
- Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Whimsical the free plan is capped at 3 team boards, 3 teams and 10 guest seats
- They diverge on capability: Attio covers Custom data model, Whimsical covers Flowcharts.
Where they differ
Only the attributes on which Attio and Whimsical actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attio
- Custom data model
- Flexible views
- Email integration
- Calendar sync
- Automations
- Mobile app
- Gmail
- Outlook
Only in Whimsical
- Flowcharts
- Wireframes
- Mind maps
- Sticky notes
- Docs
- Keyboard shortcuts
- Notion
- GitHub
Both cover
- Real-time collaboration
- Templates
- Slack
- SOC2
- GDPR
- 2FA
What people use each for
The jobs each tool is most often brought in to do.
Attio
- Sales pipelinenot Whimsical
- Customer managementnot Whimsical
- Deal trackingnot Whimsical
- Investor relationsnot Whimsical
- Partnership managementnot Whimsical
Whimsical
- Product planningnot Attio
- UI/UX designnot Attio
- Brainstormingnot Attio
- Process documentationnot Attio
- Project visualizationnot Attio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attio
- The free plan stops at 3 seats and 50,000 records
- Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
- Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
- Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
- File storage is capped at 50 GB on the free and Plus tiers
Whimsical
- The free plan is capped at 3 team boards, 3 teams and 10 guest seats
- File uploads are limited to 5MB per file and 1GB in total on the free plan
- Version history on the free plan goes back 7 days
- Voting, the timer, private teams, the GitHub integration, password-protected files and watermark removal all need Pro at $10 per editor per month
- SSO and SAML are Business tier only at $20 per editor per month
Pricing, plan by plan
Attio
$29/month- Starter$29/month
- Unlimited contacts
- Custom objects
- Email sync
- Plus$59/month
- Everything in Starter
- Automations
- Custom attributes
- Pro$119/month
- Everything in Plus
- Advanced automations
- Custom branding
- Enterprise$undefined/month
- Custom contracts
- SSO
- Dedicated support
Whimsical
Free- StarterFree
- Up to 4 boards
- Unlimited viewers
- 7-day version history
- Pro$10/month
- Unlimited boards
- Unlimited version history
- Advanced permissions
- Org$20/month
- Everything in Pro
- SSO
- User management
Which should you pick?
Choose Attio if
- You need custom data model.
- You work on Web, Ios, Android, Api.
- You also want flexible views.
Choose Whimsical if
- You need flowcharts.
- You want to start without paying.
- You also want wireframes.
Questions people ask
- Is Attio or Whimsical better?
- Neither clearly leads. Attio starts at $29/month and Whimsical at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attio or Whimsical?
- Whimsical has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Whimsical.
- Does Attio or Whimsical run on more platforms?
- Attio runs on Web, Ios, Android, Api. Whimsical runs on Web.
- Can I use Whimsical for free?
- Yes. Whimsical has a free tier, so you can try it without paying. Attio starts at $29/month.
- What is Attio best used for?
- Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Whimsical is typically brought in for.
- What can Attio do that Whimsical cannot?
- Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Whimsical covers Flowcharts, Wireframes, Mind maps, Sticky notes. Both handle Real-time collaboration, Templates, Slack, SOC2.

