Technology · head to head
Close vs Lucidchart

Close
Technology
The inside sales CRM of choice for startups & SMBs
- From
- $9/month
- Rated
- -
The short version
- Only Lucidchart has a free tier, so it costs nothing to try first.
- Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Lucidchart interface can overwhelm new users due to extensive features and customization options
- They diverge on capability: Close covers Built-in calling, Lucidchart covers Flowcharts & diagrams.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Close and Lucidchart actually diverge.
| Attribute | Close | Lucidchart |
|---|---|---|
| Starting price | $9/month | Free |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | Web, Desktop, macOS, Windows |
| Founded | 2013 | 2010 |
Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Technology).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Close
- Built-in calling
- Email automation
- SMS messaging
- Pipeline management
- Lead management
- Activity tracking
- Reporting
- Mobile app
Only in Lucidchart
- Flowcharts & diagrams
- Process mapping
- Mind maps
- Wireframes & mockups
- Network diagrams
- Data visualization
- Real-time collaboration
- Presentation mode
Both cover
- Slack
- Google Workspace
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Close
- Inside salesnot Lucidchart
- Outbound salesnot Lucidchart
- Lead managementnot Lucidchart
- Sales engagementnot Lucidchart
- Pipeline trackingnot Lucidchart
Lucidchart
- Process documentationnot Close
- System architecturenot Close
- Workflow designnot Close
- Brainstormingnot Close
- Technical documentationnot Close
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Close
- Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
- No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
- Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
- Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
- Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships
Lucidchart
- Interface can overwhelm new users due to extensive features and customization options
- Drag-and-drop canvas can feel clunky compared to modern whiteboard tools like Miro
Pricing, plan by plan
Close
$9/month- Solo$9/month (annual)
- 1 user only
- 10,000 leads max
- Calling, email, SMS
- Essentials$35/month (annual)
- Unlimited contacts
- Team collaboration
- 1,000 AI credits/month
- Growth$99/month (annual)
- Automation workflows
- Power dialer
- Bulk email
- Scale$139/month (annual)
- Role-based permissions
- Predictive dialer
- Unlimited recording
Lucidchart
Free- FreeFree
- 3 documents
- 60 shapes
- Basic templates
- Individual$7.95/month
- Unlimited documents
- Advanced templates
- Cloud storage
- Team$9/editor/month
- Real-time collaboration
- Team management
- All integrations
- Enterprise$undefined/custom
- Advanced security
- SSO
- Dedicated support
Which should you pick?
Choose Close if
- You need built-in calling.
- You work on Web, iOS, Android.
- You also want email automation.
Choose Lucidchart if
- You need flowcharts & diagrams.
- You want to start without paying.
- You work on Web, Desktop, macOS, Windows.
- You also want process mapping.
Questions people ask
- Is Close or Lucidchart better?
- Neither clearly leads. Close starts at $9/month and Lucidchart at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Close or Lucidchart?
- Lucidchart has a free tier; the other does not. Paid plans start at $9/month for Close and Free for Lucidchart.
- Does Close or Lucidchart run on more platforms?
- Close runs on Web, iOS, Android. Lucidchart runs on Web, Desktop, macOS, Windows.
- Can I use Lucidchart for free?
- Yes. Lucidchart has a free tier, so you can try it without paying. Close starts at $9/month.
- What is Close best used for?
- Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Lucidchart is typically brought in for.
- What can Close do that Lucidchart cannot?
- Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Lucidchart covers Flowcharts & diagrams, Process mapping, Mind maps, Wireframes & mockups. Both handle Slack, Google Workspace, SOC2, GDPR.
Answered from the vendors’ own pages
Close: What are Close's pricing plans and what do they include?
Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.
SourceLucidchart: What pricing plans does Lucidchart offer?
Lucidchart has a free plan (3 documents, 60 shapes), Individual plan ($7.95/month), Team plan ($9/editor/month), and Enterprise with custom pricing.
SourceClose: What are the hidden costs in Close's pricing beyond the subscription?
Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.
SourceLucidchart: Can I use Lucidchart offline?
Lucidchart is a cloud-based platform, but offers an offline desktop option for users who need to work without internet access.
SourceClose: What is Chloe, Close's AI sales agent, and what can it do?
Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.
SourceLucidchart: What compliance certifications does Lucidchart have?
Lucidchart provides SOC 2 Type II, FedRAMP, HIPAA BAA, and GDPR compliance, making it suitable for regulated industries.
SourceClose: Does Close include lead lists, data enrichment, or contact information?
No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.
SourceLucidchart: Does Lucidchart have AI diagram generation?
Yes, Lucidchart uses AI to auto-generate flowcharts, UML diagrams, ER diagrams, and org charts from text prompts, Excel data, CSV files, code snippets, or database schemas.
SourceClose: What communication features does Close include?
Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.
SourceLucidchart: What integrations does Lucidchart support?
Lucidchart integrates with Microsoft Teams, Slack, Jira, Confluence, Google Workspace, and Salesforce for seamless workflow integration.
SourceClose: Does Close have marketing automation capabilities?
Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.
SourceRelated pages
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