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Technology · head to head

Productboard vs Whimsical

Productboard logo

Productboard

Technology

Product management system that helps you understand what customers need

From
Free
Rated
-
Full reviewWebsite
Whimsical logo

Whimsical

Technology

Where great ideas take shape

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Productboard per-maker pricing escalates quickly for larger product organizations; Whimsical the free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • They diverge on capability: Productboard covers Customer insights portal, Whimsical covers Flowcharts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Productboard and Whimsical actually diverge.

Attributes where Productboard and Whimsical differ
AttributeProductboardWhimsical
Pricing modelUnknownsubscription
PlatformsWeb, Mobile, APIWeb
Founded20142017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Productboard

  • Customer insights portal
  • Feature prioritization
  • Dynamic roadmaps
  • User feedback management
  • Product hierarchy
  • Custom scoring
  • Release planning
  • Stakeholder alignment

Only in Whimsical

  • Flowcharts
  • Wireframes
  • Mind maps
  • Sticky notes
  • Docs
  • Real-time collaboration
  • Templates
  • Keyboard shortcuts

Both cover

  • Jira
  • Slack
  • GitHub
  • SOC2
  • GDPR
  • 2FA

What people use each for

The jobs each tool is most often brought in to do.

Productboard

  • Product roadmappingnot Whimsical
  • Feature prioritizationnot Whimsical
  • Customer feedback managementnot Whimsical
  • Stakeholder alignmentnot Whimsical
  • Product strategynot Whimsical

Whimsical

  • Product planningnot Productboard
  • UI/UX designnot Productboard
  • Brainstormingnot Productboard
  • Process documentationnot Productboard
  • Project visualizationnot Productboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Productboard

  • Per-maker pricing escalates quickly for larger product organizations
  • Connection to Jira often functions as one-way integration with limitations
  • Manual feedback collection processes are time-consuming and error-prone
  • Lacks strategic product management functions beyond feedback centralization

Whimsical

  • The free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • File uploads are limited to 5MB per file and 1GB in total on the free plan
  • Version history on the free plan goes back 7 days
  • Voting, the timer, private teams, the GitHub integration, password-protected files and watermark removal all need Pro at $10 per editor per month
  • SSO and SAML are Business tier only at $20 per editor per month

Pricing, plan by plan

Productboard

Free
  • StarterFree
    • 50 feedback notes
    • 1 Teamspace
    • 1 Objective
  • Spark$15/month
    • Feedback portal
    • Prioritization boards
    • Roadmap views

Whimsical

Free
  • StarterFree
    • Up to 4 boards
    • Unlimited viewers
    • 7-day version history
  • Pro$10/month
    • Unlimited boards
    • Unlimited version history
    • Advanced permissions
  • Org$20/month
    • Everything in Pro
    • SSO
    • User management

Which should you pick?

Choose Productboard if

  • You need customer insights portal.
  • You want to start without paying.
  • You work on Web, Mobile, API.
  • You also want feature prioritization.
Productboard review

Choose Whimsical if

  • You need flowcharts.
  • You want to start without paying.
  • You also want wireframes.
Whimsical review

Questions people ask

Is Productboard or Whimsical better?
Neither clearly leads. Productboard starts at Free and Whimsical at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Productboard or Whimsical?
Productboard starts at Free and Whimsical at Free.
Does Productboard or Whimsical run on more platforms?
Productboard runs on Web, Mobile, API. Whimsical runs on Web.
Can I use Productboard for free?
Both have a free tier, so you can try either at no cost before committing.
What is Productboard best used for?
Productboard is most often used for product roadmapping, feature prioritization, customer feedback management, stakeholder alignment. Of those, product roadmapping and feature prioritization are not what Whimsical is typically brought in for.
What can Productboard do that Whimsical cannot?
Productboard covers Customer insights portal, Feature prioritization, Dynamic roadmaps, User feedback management. Whimsical covers Flowcharts, Wireframes, Mind maps, Sticky notes. Both handle Jira, Slack, GitHub, SOC2.

Answered from the vendors’ own pages

Productboard: What is included in the Spark plan?

Productboard Spark at USD 15/maker/month (annual) or USD 19/maker/month (monthly) includes the feedback portal, prioritization boards, roadmap views, and AI features. Spark includes 250 AI credits per maker per month.

Source
Whimsical: What are Whimsical's pricing tiers?

Whimsical offers three plans: Free at 0 dollars per month per editor, Pro at 10 dollars per month per editor, and Business at 20 dollars per month per editor.

Source
Productboard: Is there a free plan available?

Yes. Productboard offers a free Starter plan with 50 feedback notes, 1 Teamspace, 1 Objective, and 1 Product Portal.

Source
Whimsical: What is included in the Free plan?

The Free plan allows creation of up to 50 board objects and 50 doc blocks per month, includes watermarked exports, and provides 7-day version history. Storage is limited to 1GB.

Source
Productboard: How many AI credits do new users get?

New signups receive 150 free AI credits to trial AI features, plus the included 250 credits per maker per month on paid plans.

Source
Whimsical: What features unlock in the Pro plan?

The Pro plan removes the object creation limits, provides unlimited board objects and doc blocks, removes watermarks from exports, extends version history to 90 days, and offers 100GB of storage.

Source
Whimsical: What security and team features come with Business?

The Business plan adds private teams, SAML single sign-on, SCIM and advanced security controls, unlimited version history, priority support, and a dedicated success manager. Storage starts at 2TB.

Source
Whimsical: Do discounts apply for annual billing?

Yes, annual billing offers a 17 percent discount compared to monthly rates. Additionally, nonprofits receive a 20 percent discount and students and teachers get full access.

Source
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