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CRM · head to head

Close vs SoftSync AI

Close logo

Close

CRM

The inside sales CRM of choice for startups & SMBs

From
$9/month
Free plan
No
Visit CloseFull review
SoftSync AI logo

SoftSync AI

CRM

AI CRM + meeting assistant for founders

From
$29/month
Free plan
No
Visit SoftSync AIFull review

The short version

  • Close is a sales engagement CRM.
  • Close starts at $9/mo, SoftSync AI at $29/mo.
  • Only Close lists built-in calling; only SoftSync AI lists flexible CRM records.
  • Where Close falls short: no built-in lead lists, company intelligence, or contact enrichment; must source leads separately.
  • Where SoftSync AI falls short: pro caps a workspace at 5 team members and 1 mailbox per user, so a team of six has to move to Business at $59 a seat billed yearly.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Close and SoftSync AI actually diverge.

Attributes where Close and SoftSync AI differ
AttributeCloseSoftSync AI
Starting price$9/month$29/month
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), category (CRM).

Not yet recorded: pricing model for Close, founded for SoftSync AI.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Only in SoftSync AI

  • Flexible CRM records
  • Bot-free Note Taker
  • MCP server
  • AI Assistant and Autopilot
  • REST API
  • Email, campaigns and SMS
  • Booking, documents and e-signature
  • Lead database and Chrome extension

What people use each for

The jobs each tool is most often brought in to do.

Close

  • Inside salesnot SoftSync AI
  • Outbound salesnot SoftSync AI
  • Lead managementnot SoftSync AI
  • Sales engagementnot SoftSync AI
  • Pipeline trackingnot SoftSync AI

SoftSync AI

  • Founder-led sales where meetings, follow-ups and the pipeline need to live in one recordnot Close
  • Turning call notes into CRM updates without a meeting bot in the callnot Close
  • Letting Claude or ChatGPT read and update CRM records over MCPnot Close
  • Replacing a separate booking tool, note taker, e-signature app and spreadsheet CRM for a small teamnot Close
  • Moving off a Notion or spreadsheet CRM while keeping custom fields and stagesnot Close

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

SoftSync AI

  • The Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026)
  • Pro caps a workspace at 5 team members and 1 mailbox per user, so a team of six has to move to Business at $59 a seat billed yearly
  • No free plan appears on the pricing page despite the homepage's "Start free" wording, and the Get access button leads to a demo booking page; trial terms are only shown at checkout
  • The Note Taker is a desktop app for Mac and Windows only; no mobile or Linux capture is described
  • The documentation and support URLs the vendor supplied (softsync.ai/docs and softsync.ai/support) returned 404 on 12 November 2026; the help centre lives at /resources/your-guide

Pricing, plan by plan

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

SoftSync AI

$29/month
  • Pro$29/mo
    • $29 a seat a month billed yearly, $39 billed monthly
    • Up to 5 team members per workspace
    • Flexible records, custom objects and fields
  • Business$59/mo
    • $59 a seat a month billed yearly, $79 billed monthly
    • Everything in Pro
    • Up to 25 team members and 5 mailbox connections per user
  • EnterpriseOn request
    • Custom pricing
    • Custom team member, record, mailbox and usage limits
    • Custom integrations and priority support

Which should you pick?

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Choose SoftSync AI if

  • You need flexible crm records.
  • You also want bot-free note taker.
SoftSync AI review

Questions people ask

Is Close or SoftSync AI better?
Neither clearly leads. Close starts at $9/month and SoftSync AI at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Close or SoftSync AI?
Close starts at $9/month and SoftSync AI at $29/month.
Does Close or SoftSync AI run on more platforms?
Close runs on Web, iOS, Android. SoftSync AI runs on Web.
What is Close best used for?
Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what SoftSync AI is typically brought in for.
What can Close do that SoftSync AI cannot?
Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. SoftSync AI covers Flexible CRM records, Bot-free Note Taker, MCP server, AI Assistant and Autopilot.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
SoftSync AI: How much does SoftSync cost?

Pro is $29 a seat a month billed yearly or $39 monthly. Business is $59 a seat billed yearly or $79 monthly. Enterprise is custom priced. Prices exclude VAT.

Source
Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
SoftSync AI: What is the difference between Pro and Business?

Both include the same CRM, meeting notes, AI Assistant, Autopilot, integrations, API and MCP access. Business raises capacity, from 5 to 25 team members and from 1 to 5 mailbox connections per user, and adds priority support and a workspace consultant.

Source
Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
SoftSync AI: Does the SoftSync note taker join meetings as a bot?

No. It is a desktop app for Mac and Windows that captures microphone and system audio from the computer, then produces a transcript and editable summary you attach to a CRM record.

Source
Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
SoftSync AI: Can Claude or ChatGPT work with SoftSync?

Yes. SoftSync runs an MCP server that lets Claude, ChatGPT or Codex search records and take actions within the user's permissions, and a REST API of about sixty endpoints for custom code.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
SoftSync AI: Is SoftSync SOC 2 or ISO 27001 certified?

The Trust Centre lists ISO 27001 and SOC 2 Type II as frameworks the company aligns with, alongside GDPR, CCPA and the EU AI Act, and offers documentation on request by emailing support. It does not state a completed certification.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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