SaaS · head to head
Close vs Funnel.io

Funnel.io
Marketing & Analytics
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- They diverge on capability: Close covers Built-in calling, Funnel.io covers Multi-channel data aggregation.
Where they differ
Only the attributes on which Close and Funnel.io actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Close
- Built-in calling
- Email automation
- SMS messaging
- Pipeline management
- Lead management
- Activity tracking
- Reporting
- Mobile app
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Both cover
- Stripe
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Close
- Inside salesnot Funnel.io
- Outbound salesnot Funnel.io
- Lead managementnot Funnel.io
- Sales engagementnot Funnel.io
- Pipeline trackingnot Funnel.io
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Close
- Exporting blended marketing data to BI tools and warehousesnot Close
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Close
- Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
- No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
- Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
- Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
- Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Pricing, plan by plan
Close
$9/month- Solo$9/month (annual)
- 1 user only
- 10,000 leads max
- Calling, email, SMS
- Essentials$35/month (annual)
- Unlimited contacts
- Team collaboration
- 1,000 AI credits/month
- Growth$99/month (annual)
- Automation workflows
- Power dialer
- Bulk email
- Scale$139/month (annual)
- Role-based permissions
- Predictive dialer
- Unlimited recording
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Which should you pick?
Choose Close if
- You need built-in calling.
- You work on Web, iOS, Android.
- You also want email automation.
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Questions people ask
- Is Close or Funnel.io better?
- Neither clearly leads. Close starts at $9/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Close or Funnel.io?
- Close starts at $9/month and Funnel.io at $299/month.
- Does Close or Funnel.io run on more platforms?
- Close runs on Web, iOS, Android. Funnel.io runs on Web, Mobile, Api.
- What is Close best used for?
- Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Funnel.io is typically brought in for.
- What can Close do that Funnel.io cannot?
- Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Stripe, SOC2.
Answered from the vendors’ own pages
Close: What are Close's pricing plans and what do they include?
Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.
SourceClose: What are the hidden costs in Close's pricing beyond the subscription?
Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.
SourceClose: What is Chloe, Close's AI sales agent, and what can it do?
Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.
SourceClose: Does Close include lead lists, data enrichment, or contact information?
No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.
SourceClose: What communication features does Close include?
Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.
SourceClose: Does Close have marketing automation capabilities?
Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.
SourceRelated pages
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