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Automation Integration · head to head

Census vs Integromat

Census logo

Census

Automation Integration

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Census census domain permanently redirects to Fivetran (301 redirect); Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Census covers Reverse ETL, Integromat covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Census and Integromat actually diverge.

Attributes where Census and Integromat differ
AttributeCensusIntegromat
Pricing modelusage-basedfreemium
Founded20202013

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Monitoring
  • Analytics
  • 150+ destinations
  • Data warehouses

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps
  • Custom APIs

Both cover

  • Error handling
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Integromat

Integromat

  • workflow automationnot Census
  • integration between appsnot Census
  • task automationnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census domain permanently redirects to Fivetran (301 redirect)
  • Exact per-tier pricing not listed; customers directed to contact sales or request quotes
  • Annual contracts offer up to 22% savings but discount terms not detailed
  • Usage rates vary by connection type; pricing examples show variance ($17–$202 for different sources)

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Census

Free
  • FreeFree
    • 500,000 monthly active rows (MAR) for connections
    • 3,500 MAR for activations
    • 5,000 monthly model runs (MMR) for transformations
  • Standard$null/month
    • Usage-based pricing for connections, transformations, activations
  • Enterprise$null/month
    • Greater flexibility and control
    • Custom pricing

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Census or Integromat better?
Neither clearly leads. Census starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Integromat?
Census starts at Free and Integromat at Free.
Does Census or Integromat run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Census for free?
Both have a free tier, so you can try either at no cost before committing.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Integromat is typically brought in for.
What can Census do that Integromat cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Integromat covers Visual workflow builder, Webhooks, Data transformation, Conditional logic. Both handle Error handling, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Census: What happened to Census.com?

Census (formerly getcensus.com) has been acquired by Fivetran. The domain permanently redirects (301) to fivetran.com. Census functionality is now part of Fivetran's data platform.

Source
Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Census: How much does Fivetran (formerly Census) cost?

Fivetran uses usage-based pricing. Free tier includes 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Paid pricing depends on usage; example: Facebook Ads with 34,479 MAR costs $17.23/month; Snowflake-to-Salesforce with 12,007 MAR costs $202.01/month.

Source
Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Census: Do Fivetran/Census offer discounts for annual commitments?

Yes, annual contracts offer up to 22% savings versus monthly pricing. Additional discounts are available for nonprofits, startups, and specific use cases.

Source
Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
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