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Software · head to head

Census vs Integromat

Census logo

Census

Software

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Software

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Census covers Reverse ETL, Integromat covers Visual workflow builder.

Where they differ

Only the attributes on which Census and Integromat actually diverge.

Attributes where Census and Integromat differ
AttributeCensusIntegromat
Founded20202013

Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Monitoring
  • Analytics
  • 150+ destinations
  • Data warehouses

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps
  • Custom APIs

Both cover

  • Error handling
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Integromat

Integromat

  • Building automated workflows between SaaS applications without codenot Census
  • Moving and transforming data between tools on a schedule or triggernot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
  • Free Fivetran Activations tier caps at 3,500 monthly active rows

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Census

Free
  • FreeFree
    • Basic syncing
    • Limited destinations
  • Pro$250/month
    • Advanced syncing
    • Email support
  • Enterprise$1500/month
    • Unlimited syncing
    • Dedicated support

Integromat

Free
  • FreeFree
    • 1000 operations
    • 10 scenarios
  • Core$10/month
    • 10000 operations
    • 100 scenarios
  • Pro$25/month
    • Unlimited operations
    • Unlimited scenarios

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Census or Integromat better?
Neither clearly leads. Census starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Integromat?
Census starts at Free and Integromat at Free.
Does Census or Integromat run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Census for free?
Both have a free tier, so you can try either at no cost before committing.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Integromat is typically brought in for.
What can Census do that Integromat cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Integromat covers Visual workflow builder, Webhooks, Data transformation, Conditional logic. Both handle Error handling, GDPR, Cloud deployment, Web support.
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Related pages

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