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Accounting · head to head

Carta vs Invoicely

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Full reviewWebsite
Invoicely logo

Invoicely

Accounting

Web-based invoicing app with a free plan for freelancers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Invoicely has a free tier, so it costs nothing to try first.
  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Invoicely free plan is limited to just 5 invoices and 3 clients per month, and PayPal-only payments.
  • They diverge on capability: Carta covers Cap table of record, Invoicely covers Invoice creation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Carta and Invoicely actually diverge.

Attributes where Carta and Invoicely differ
AttributeCartaInvoicely
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Androidweb
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Invoicely

  • Invoice creation
  • Recurring invoices
  • Time, expense, and mileage tracking
  • Multi-currency support
  • Team member access
  • Credit card payments

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Invoicely
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Invoicely
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Invoicely
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Invoicely

Invoicely

  • Freelancers sending a small number of invoices for freenot Carta
  • Small businesses needing recurring billing and time trackingnot Carta
  • Multi-currency invoicing for international clientsnot Carta
  • Teams needing shared access to client invoicingnot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Invoicely

  • Free plan is limited to just 5 invoices and 3 clients per month, and PayPal-only payments.
  • No native mobile app mentioned, limiting on-the-go invoicing.
  • Team member limits on lower tiers can be restrictive for growing businesses.
  • No listed integrations with accounting platforms like QuickBooks or Xero.

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Invoicely

Free
  • FreeFree
    • 5 monthly invoices
    • 3 saved clients
    • PayPal payments only
  • Basic$9.99/month
    • 100 monthly invoices
    • 25 saved clients
    • Up to 2 team members
  • Professional$19.99/month
    • 250 monthly invoices
    • 100 saved clients
    • Up to 10 team members
  • Enterprise$29.99/month
    • Unlimited monthly invoices
    • Unlimited saved clients
    • Up to 25 team members

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.
Carta review

Choose Invoicely if

  • You need invoice creation.
  • You want to start without paying.
  • You work on web.
  • You also want recurring invoices.
Invoicely review

Questions people ask

Is Carta or Invoicely better?
Neither clearly leads. Carta starts at $29/month and Invoicely at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Invoicely?
Invoicely has a free tier; the other does not. Paid plans start at $29/month for Carta and Free for Invoicely.
Does Carta or Invoicely run on more platforms?
Carta runs on Web, Ios, Android. Invoicely runs on web.
Can I use Invoicely for free?
Yes. Invoicely has a free tier, so you can try it without paying. Carta starts at $29/month.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Invoicely is typically brought in for.
What can Carta do that Invoicely cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise. Invoicely covers Invoice creation, Recurring invoices, Time, expense, and mileage tracking, Multi-currency support.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Invoicely: Is there a free plan, and what are its limits?

Yes, the Free plan allows up to 5 monthly invoices and 3 saved clients, with PayPal-only payments and no team members, and requires no credit card.

Source
Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Invoicely: What does Invoicely cost?

Paid plans start at Basic for $9.99/month, Professional at $19.99/month, and Enterprise at $29.99/month, each raising invoice, client, and team member limits.

Source
Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Invoicely: Can I change or cancel my plan?

Yes, Invoicely allows customers to upgrade or downgrade their subscription level at any time.

Source
Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

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