Softwr

Accounting · head to head

Carta vs Zoho Expense

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Full reviewWebsite
Zoho Expense logo

Zoho Expense

Accounting

Expense reporting and travel management at three dollars per user per month

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Expense has a free tier, so it costs nothing to try first.
  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Zoho Expense aI receipt scans are metered per user per month rather than unlimited, so heavy claimants exhaust the allowance and either scan manually or push the organisation to a higher tier.
  • They diverge on capability: Carta covers Cap table of record, Zoho Expense covers Receipt OCR.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Carta and Zoho Expense actually diverge.

Attributes where Carta and Zoho Expense differ
AttributeCartaZoho Expense
Starting price$29/monthFree
Pricing modelsubscriptionPer user per month
Free tierNoYes
Founded2012Unknown

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Zoho Expense

  • Receipt OCR
  • Corporate card reconciliation
  • Per diem and mileage
  • Approval workflows
  • Travel requests and booking
  • Policy engine
  • Multi currency and multi entity
  • Accounting integration

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Zoho Expense
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Zoho Expense
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Zoho Expense
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Zoho Expense

Zoho Expense

  • A mid market company replacing spreadsheet expense claims without a five figure annual software budgetnot Carta
  • An existing Zoho One customer extending the suite so expense data lands in Zoho Books without integration worknot Carta
  • A business with staff travelling across several currencies that needs automatic exchange rate handling on claimsnot Carta
  • A services firm rebilling project expenses to clients and needing them coded to projects at the point of claimnot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Zoho Expense

  • AI receipt scans are metered per user per month rather than unlimited, so heavy claimants exhaust the allowance and either scan manually or push the organisation to a higher tier.
  • Zoho Expense does not issue cards, so policy enforcement is retrospective and out of policy spend is caught after the money has left rather than declined at the terminal.
  • Additional users who create expenses are billed at the monthly rate rather than the annual rate, which makes a large population of occasional claimants more expensive than the headline three dollars implies.
  • Support quality is the recurring complaint across Zoho products, and at three dollars a seat there is no commercial room for the account management that mid market finance teams expect at renewal or during an audit.
  • Deep configuration such as complex approval matrices and custom fields is workable but fiddly, and there is no meaningful professional services organisation to hand implementation to.

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Zoho Expense

Free
  • FreeFree
    • Up to 3 users
    • Receipt capture with limited AI scans
    • Basic expense reports
  • Standard$3/month
    • Billed annually, minimum 3 users
    • Corporate card reconciliation
    • Approval workflows
  • Premium$5/month
    • Billed annually
    • Travel requests and self booking
    • Advanced approvals and policy rules

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.
Carta review

Choose Zoho Expense if

  • You need receipt ocr.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want corporate card reconciliation.
Zoho Expense review

Questions people ask

Is Carta or Zoho Expense better?
Neither clearly leads. Carta starts at $29/month and Zoho Expense at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Zoho Expense?
Zoho Expense has a free tier; the other does not. Paid plans start at $29/month for Carta and Free for Zoho Expense.
Does Carta or Zoho Expense run on more platforms?
Carta runs on Web, Ios, Android. Zoho Expense runs on Web, iOS, Android.
Can I use Zoho Expense for free?
Yes. Zoho Expense has a free tier, so you can try it without paying. Carta starts at $29/month.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Zoho Expense is typically brought in for.
What can Carta do that Zoho Expense cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise. Zoho Expense covers Receipt OCR, Corporate card reconciliation, Per diem and mileage, Approval workflows.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Zoho Expense: Is the free plan usable in production?

Only for three users. Beyond that you move to Standard, which has a three user minimum anyway.

Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Zoho Expense: Does Zoho Expense issue corporate cards?

No. It reconciles card feeds but does not issue cards, so you need a card programme elsewhere if you want spend blocked before it happens.

Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Zoho Expense: What is the real cost for a hundred users?

Around three thousand six hundred dollars a year on Standard annual billing, plus higher monthly rates for any additional occasional claimants beyond your licensed count.

Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

Share

Related pages

More on Carta

More on Zoho Expense

Keep looking

Other head to heads