Softwr

Accounting · head to head

Carta vs Orb

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Full reviewWebsite
Orb logo

Orb

Accounting

Revenue design platform automating usage-based billing and pricing strategy

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Orb custom pricing model requires sales consultation, no transparent public pricing
  • They diverge on capability: Carta covers Cap table of record, Orb covers Usage metering.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Carta and Orb actually diverge.

Attributes where Carta and Orb differ
AttributeCartaOrb
Starting price$29/monthOn request
Pricing modelsubscriptionCustom pricing based on billing volume and events
PlatformsWeb, Ios, AndroidWeb, API
Founded2012Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Orb

  • Usage metering
  • Automated billing
  • Pricing modeling
  • Revenue recognition
  • Spend controls
  • Pricing calculator
  • NetSuite integration
  • Data warehouse sync

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Orb
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Orb
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Orb
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Orb

Orb

  • Implementing usage-based billing for cloud infrastructure providersnot Carta
  • Modeling and testing multiple pricing strategies before launchnot Carta
  • Automating revenue recognition for financial reportingnot Carta
  • Managing complex hybrid pricing (seats plus usage) at scalenot Carta
  • Providing customers real-time spend controls and usage visibilitynot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Orb

  • Custom pricing model requires sales consultation, no transparent public pricing
  • Pricing based on both events and billing volume adds complexity to cost estimation
  • Enterprise-focused positioning may be overkill for simple subscription use cases
  • Requires integration with existing accounting systems for full value
  • Limited information on free tier or trial availability

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Orb

On request
  • Core$undefined/custom
    • Real-time event ingestion (up to 250K+ events/second)
    • Real-time alerting
    • Hybrid and usage-based billing
  • Advanced$undefined/custom
    • All Core features
    • Data warehouse sync
    • Salesforce integration
  • Enterprise$undefined/custom
    • All Advanced features
    • Enterprise-grade SLAs
    • Dedicated support

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.
Carta review

Choose Orb if

  • You need usage metering.
  • You work on Web, API.
  • You also want automated billing.
Orb review

Questions people ask

Is Carta or Orb better?
Neither clearly leads. Carta starts at $29/month and Orb at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Orb?
Carta starts at $29/month and Orb at On request.
Does Carta or Orb run on more platforms?
Carta runs on Web, Ios, Android. Orb runs on Web, API.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Orb is typically brought in for.
What can Carta do that Orb cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise. Orb covers Usage metering, Automated billing, Pricing modeling, Revenue recognition.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Orb: How does Orb pricing work?

Orb uses custom pricing based on your billing volume (total value of invoices) and events (raw data records ingested). Specific costs must be discussed with their sales team.

Source
Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Orb: What is the difference between Core, Advanced, and Enterprise plans?

Core includes event ingestion and basic billing automation. Advanced adds data warehouse sync and Salesforce/NetSuite integrations. Enterprise adds SLAs, dedicated support, and mission-critical guarantees.

Source
Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Orb: Can Orb handle hybrid pricing models?

Yes. Orb supports hybrid pricing combining seat-based, usage-based, and flat-rate components, making it suitable for complex monetization strategies.

Source
Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

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