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Accounting & Finance · head to head

Carta vs Conta Azul

Carta logo

Carta

Accounting & Finance

Equity management & valuations

From
$29/month
Rated
-
Full reviewWebsite
Conta Azul logo

Conta Azul

Accounting & Finance

Brazilian ERP for micro and small businesses to manage finances and operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Carta free plan eligibility as captured 19 January 2024 was capped at companies with fewer than 25 stakeholders and less than $1M raised in funding; Conta Azul entry Essencial plan is restricted to businesses earning up to R$81K annually and only 1 user access, so it does not scale with the company

Where they differ

Only the attributes on which Carta and Conta Azul actually diverge.

Attributes where Carta and Conta Azul differ
AttributeCartaConta Azul
Starting price$29/monthOn request
PlatformsWeb, Ios, AndroidWeb
Founded2012Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Accounting & Finance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table management
  • 409A valuations
  • Equity plans
  • Investor reporting
  • Fund administration
  • QuickBooks
  • Gusto
  • Slack

Only in Conta Azul

Nothing recorded that Carta does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • Equity managementnot Conta Azul
  • 409A valuationsnot Conta Azul
  • Fund administrationnot Conta Azul

Conta Azul

No use cases recorded yet. See the Conta Azul review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Free plan eligibility as captured 19 January 2024 was capped at companies with fewer than 25 stakeholders and less than $1M raised in funding

Conta Azul

  • Entry Essencial plan is restricted to businesses earning up to R$81K annually and only 1 user access, so it does not scale with the company
  • Plan eligibility is tied to annual revenue bands (up to R$81K, R$81K-R$360K, R$360K-R$1.5M, R$1.5M+), not just feature needs, so a fast-growing business must upgrade plans as revenue crosses thresholds

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Conta Azul

On request

No published plan breakdown. See the Conta Azul review.

Which should you pick?

Choose Carta if

  • You need cap table management.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.
Carta review

Choose Conta Azul if

Nothing in the data separates Conta Azul from Carta on the points above - pick on price and on how each one feels to use.

Conta Azul review

Questions people ask

Is Carta or Conta Azul better?
Neither clearly leads. Carta starts at $29/month and Conta Azul at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Conta Azul?
Carta starts at $29/month and Conta Azul at On request.
Does Carta or Conta Azul run on more platforms?
Carta runs on Web, Ios, Android. Conta Azul runs on Web.
What is Carta best used for?
Carta is most often used for equity management, 409a valuations, fund administration. Of those, equity management and 409a valuations are not what Conta Azul is typically brought in for.
What can Carta do that Conta Azul cannot?
Carta covers Cap table management, 409A valuations, Equity plans, Investor reporting.
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