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Accounting · head to head

ADP vs Conta Azul

ADP logo

ADP

Accounting

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Conta Azul logo

Conta Azul

Accounting

Brazilian cloud system for small business finance, invoicing and sharing the books with the accountant

From
239.9/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Conta Azul it is a Brazilian product with Brazilian fiscal logic, so it is of no use to an entity filing anywhere else, and a foreign group with a Brazilian subsidiary runs it as a local island alongside whatever the group reports in.
  • They diverge on capability: ADP covers Payroll, Conta Azul covers Electronic invoice issuance.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ADP and Conta Azul actually diverge.

Attributes where ADP and Conta Azul differ
AttributeADPConta Azul
Starting price$29/month239.9/month
PlatformsWeb, Ios, AndroidWeb
Founded1949Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Conta Azul

  • Electronic invoice issuance
  • Receivables and payables
  • Bank reconciliation
  • Boleto collection
  • Customer and supplier records
  • Sales orders and quotations
  • Stock control
  • Accountant access

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Conta Azul
  • HR administration and employee recordsnot Conta Azul
  • Time and attendance trackingnot Conta Azul
  • Benefits administrationnot Conta Azul
  • Talent management on the mid-market and enterprise productsnot Conta Azul

Conta Azul

  • A Brazilian micro or small business under the simplified tax regime that runs receivables in a spreadsheet and wants control of cash flownot ADP
  • A service company that needs to issue municipal service invoices and reconcile boleto collections without manual matchingnot ADP
  • A business whose accountant asks for organised records each month instead of a folder of documentsnot ADP
  • A small retailer or distributor needing basic stock control tied to the documents it already has to issuenot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Conta Azul

  • It is a Brazilian product with Brazilian fiscal logic, so it is of no use to an entity filing anywhere else, and a foreign group with a Brazilian subsidiary runs it as a local island alongside whatever the group reports in.
  • Plans are scoped by revenue band, so a company that crosses a threshold pays more without necessarily using more of the product, and budgeting the software cost means forecasting turnover rather than usage.
  • It is not a tax calculation and filing engine, so the accountant still prepares the statutory obligations, and a business that expects the subscription to cover its Brazilian tax compliance has misread what it is buying.
  • Municipal service invoice coverage varies by city because each municipality runs its own system, so a business in a smaller or unusual municipality may find its service invoices still have to be issued on the city portal by hand.
  • The product targets micro and small companies under the simplified regime, so a business that grows into the more complex Brazilian tax regimes will outgrow it and face a migration at exactly the moment its accounting is becoming harder.

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Conta Azul

239.9/month
  • Essencial (MEI)$239.9/month
    • 1 user access
    • Financial management
    • Invoicing
  • Controle (ME)$449.9/month
    • 2 user accesses
    • Financial management
    • Invoicing
  • Avançado$519.9/month
    • 5 user accesses
    • Financial management
    • Invoicing
  • Performance$839.9/month
    • 15 user accesses
    • Financial management
    • Invoicing

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Conta Azul if

  • You need electronic invoice issuance.
  • You also want receivables and payables.
Conta Azul review

Questions people ask

Is ADP or Conta Azul better?
Neither clearly leads. ADP starts at $29/month and Conta Azul at 239.9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Conta Azul?
ADP starts at $29/month and Conta Azul at 239.9/month.
Does ADP or Conta Azul run on more platforms?
ADP runs on Web, Ios, Android. Conta Azul runs on Web.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Conta Azul is typically brought in for.
What can ADP do that Conta Azul cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Conta Azul covers Electronic invoice issuance, Receivables and payables, Bank reconciliation, Boleto collection.

Answered from the vendors’ own pages

ADP: How is ADP pricing organized?

ADP organizes pricing by business size: Small Business (1-49 employees), Midsized (50-999 employees), and Enterprise (1,000+ employees). Each segment receives customized pricing tailored to specific business needs.

Source
Conta Azul: Does Conta Azul do my tax filings?

No. It organises the operational and financial records and shares them with your accountant, who prepares and files the tax obligations. It is the record keeping layer, not the compliance filer.

ADP: Is there a current promotional offer for ADP payroll?

ADP currently offers 3 months free when signing up for small business payroll (promotion ends 9/24). Contact sales at 800-225-5237 for details and to request pricing based on your employee count.

Source
Conta Azul: Can it issue service invoices for my city?

Coverage depends on your municipality, because each runs its own service invoice system. Check your specific city before subscribing, since a gap there is the difference between automation and manual issuance.

Conta Azul: Why does the price depend on my revenue?

Plans are banded by turnover rather than purely by features or users. It keeps the entry price low for very small companies, but it means growth triggers a price change independent of how much of the product you use.

Conta Azul: Will my accountant work in it?

Many Brazilian practices already do, and there is a dedicated accountant role. Ask your accountant before subscribing; if they work in a different product, the friction of running two systems usually falls on you.

Conta Azul: Is it suitable if I leave the simplified tax regime?

It is built around smaller companies and the simplified regime. As the tax treatment becomes more complex, expect to outgrow it and to face a migration alongside a change of accounting complexity.

Conta Azul: Is there an English interface?

It is a Brazilian product in Portuguese, aimed at Brazilian owners and accountants. Plan for Portuguese language operation.

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