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Accounting · head to head

Carta vs Conta

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Conta logo

Conta

Accounting

Norwegian accounting software for small and growing businesses

From
Free
Rated
-

The short version

  • Only Conta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Conta norwegian pricing only: displayed in NOK without multi-currency support for international comparisons
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Carta and Conta actually diverge.

Attributes where Carta and Conta differ
AttributeCartaConta
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded2012Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Conta

Nothing recorded that Carta does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Conta
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Conta
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Conta
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Conta

Conta

  • Norwegian small business accounting and invoicingnot Carta
  • Project and department cost trackingnot Carta
  • EHF/eInvoice generation for Norwegian regulatory compliancenot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Conta

  • Norwegian pricing only: displayed in NOK without multi-currency support for international comparisons
  • Annual billing required: no monthly-pay option for either tier, forcing yearly commitment
  • Pro tier vaporware: listed as 'coming soon' with no pricing or feature roadmap provided
  • Limited feature differentiation: Smart tier is 'most selected' by customers but does not clearly explain what additional business value justifies 62% price premium over Standard

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Conta

Free
  • Conta Regnskap Standard$209/month (billed annually)
  • Conta Regnskap Smart$339/month (billed annually)
  • Conta Regnskap Pro$undefined/mo

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.

Choose Conta if

  • You want to start without paying.

Questions people ask

Is Carta or Conta better?
Neither clearly leads. Carta starts at $29/month and Conta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Conta?
Conta has a free tier; the other does not. Paid plans start at $29/month for Carta and Free for Conta.
Does Carta or Conta run on more platforms?
Carta runs on Web, Ios, Android. Conta runs on Web.
Can I use Conta for free?
Yes. Conta has a free tier, so you can try it without paying. Carta starts at $29/month.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Conta is typically brought in for.
What can Carta do that Conta cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Conta: How much does Conta cost per month?

Conta Regnskap Standard costs 209 NOK/month and Smart costs 339 NOK/month, billed annually. Both exclude VAT and include a 30-day free trial option.

Source
Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Conta: Can I pay monthly instead of annually?

No. Both Standard and Smart tiers require annual billing at a fixed monthly rate. Monthly-payment options are not available.

Source
Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Conta: What is included in the Standard vs. Smart plan?

Standard includes accounting, invoicing, unlimited receipts, mobile app, and EHF/eInvoice. Smart adds KID numbers, unlimited EHF, project/department management, free chat/phone support, and exclusive equipment discounts.

Source
Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Conta: When will the Pro plan be available and what will it cost?

The Pro tier is listed as 'coming soon' on the pricing page with no published pricing or launch date provided.

Source
Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

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