Softwr

Nonprofit & Fundraising · head to head

Constant Contact vs FullStory

Constant Contact logo

Constant Contact

Nonprofit & Fundraising

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Constant Contact covers Email marketing, FullStory covers Session replay.

Where they differ

Only the attributes on which Constant Contact and FullStory actually diverge.

Attributes where Constant Contact and FullStory differ
AttributeConstant ContactFullStory
Pricing modelsubscriptionquote
PlatformsWeb, Mobile-responsiveWeb, Mobile
CategoryNonprofit & FundraisingE-commerce
Founded19952014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Facebook
  • Web support
  • Mobile-responsive support

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Salesforce
  • Zapier
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot FullStory
  • Productivitynot FullStory
  • Automationnot FullStory

FullStory

  • User experience analysisnot Constant Contact
  • Bug reproductionnot Constant Contact
  • Conversion optimizationnot Constant Contact
  • Customer supportnot Constant Contact
  • Product developmentnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Constant Contact or FullStory better?
Neither clearly leads. Constant Contact starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or FullStory?
Constant Contact starts at Free and FullStory at Free.
Does Constant Contact or FullStory run on more platforms?
Constant Contact runs on Web, Mobile-responsive. FullStory runs on Web, Mobile.
Can I use Constant Contact for free?
Both have a free tier, so you can try either at no cost before committing.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what FullStory is typically brought in for.
What can Constant Contact do that FullStory cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Salesforce, Zapier, Google Analytics.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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