Sales Enablement · head to head
Brainshark vs Totango
The short version
- Only Totango has a free tier, so it costs nothing to try first.
- Each has a real cost: Brainshark user interface feels outdated with limited formatting customization options; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
- They diverge on capability: Brainshark covers Content authoring, Totango covers SuccessBLOCs.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Brainshark and Totango actually diverge.
| Attribute | Brainshark | Totango |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Unknown | subscription |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android | Web |
| Category | Sales Enablement | Customer Success |
| Founded | 1999 | 2010 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brainshark
- Content authoring
- Video coaching
- Training
- Assessments
- Analytics
- Microsoft Dynamics
- Slack
- Highspot
Only in Totango
- SuccessBLOCs
- Health monitoring
- Customer segments
- Engagement campaigns
- Success workflows
- HubSpot
- Zendesk
- Intercom
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brainshark
- Customer Success
- Sales Readinessnot Totango
- Content Authoringnot Totango
Totango
- Customer Success
- Adoptionnot Brainshark
- Engagementnot Brainshark
Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brainshark
- User interface feels outdated with limited formatting customization options
- Branching feature is very limited compared to competitors
- Course catalog and transcript management in Salesforce are clunky and unintuitive
- Administrative controls are complex and adjusting settings takes longer than expected
Totango
- User interface is unintuitive and outdated, making workflows more time-consuming than necessary
- SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
- Platform experiences performance issues with occasional slowness and bugs
- Timeline view only allows searching subject lines, not full activity or note content
- Pricing can be prohibitive for startups with uncertain immediate ROI
Pricing, plan by plan
Brainshark
On requestNo published plan breakdown. See the Brainshark review.
Totango
Free- StarterFree
- Basic health scores
- Up to 100 accounts
- Growth$249/month
- Unlimited accounts
- Campaigns
- Playbooks
Which should you pick?
Choose Brainshark if
- You need content authoring.
- You work on Web, Ios, Android.
- You also want video coaching.
Choose Totango if
- You need successblocs.
- You want to start without paying.
- You also want health monitoring.
Questions people ask
- Is Brainshark or Totango better?
- Neither clearly leads. Brainshark starts at On request and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brainshark or Totango?
- Totango has a free tier; the other does not. Paid plans start at On request for Brainshark and Free for Totango.
- Does Brainshark or Totango run on more platforms?
- Brainshark runs on Web, Ios, Android. Totango runs on Web.
- Can I use Totango for free?
- Yes. Totango has a free tier, so you can try it without paying. Brainshark starts at On request.
- What is Brainshark best used for?
- Brainshark is most often used for customer success, sales readiness, content authoring. Of those, sales readiness and content authoring are not what Totango is typically brought in for.
- What can Brainshark do that Totango cannot?
- Brainshark covers Content authoring, Video coaching, Training, Assessments. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Salesforce, Web support.
Answered from the vendors’ own pages
Brainshark: What is Brainshark primarily used for?
Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.
SourceTotango: What data sources can Totango connect to?
Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.
SourceBrainshark: Does Brainshark integrate with PowerPoint?
Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.
SourceTotango: What is Totango's pricing model?
Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.
SourceBrainshark: Can Brainshark track employee training completion?
Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.
SourceRelated pages
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- Totango vs DocuSign
- Totango vs Gainsight
- Totango vs People.ai
- Totango vs Dock
- Totango vs Arrows
- Totango vs Attention
- Totango vs Avoma
- Totango vs Claap
- Totango vs Cognism
- Totango vs Common Room
- Totango vs Custify
- Totango vs Kapta
- Totango vs Chameleon
- Totango vs SmartKarrot
- Totango vs Akita
- Totango vs Amity
- Totango vs Bonjoro
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- Totango vs Natero
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