Softwr

Sales Enablement · head to head

Brainshark vs Claap

Brainshark logo

Brainshark

Sales Enablement

Sales Readiness Platform

From
On request
Rated
-
Full reviewWebsite
Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Claap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brainshark user interface feels outdated with limited formatting customization options; Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • They diverge on capability: Brainshark covers Content authoring, Claap covers Meeting recording.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brainshark and Claap actually diverge.

Attributes where Brainshark and Claap differ
AttributeBrainsharkClaap
Starting priceOn requestFree
Pricing modelUnknownPer contributor licence per month
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, macOS, Windows, Chrome extension
Founded1999Unknown

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brainshark

  • Content authoring
  • Video coaching
  • Training
  • Assessments
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • Slack

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

What people use each for

The jobs each tool is most often brought in to do.

Brainshark

  • Customer Successnot Claap
  • Sales Readinessnot Claap
  • Content Authoringnot Claap

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Brainshark
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Brainshark
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Brainshark
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Brainshark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brainshark

  • User interface feels outdated with limited formatting customization options
  • Branching feature is very limited compared to competitors
  • Course catalog and transcript management in Salesforce are clunky and unintuitive
  • Administrative controls are complex and adjusting settings takes longer than expected

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Pricing, plan by plan

Brainshark

On request

No published plan breakdown. See the Brainshark review.

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Which should you pick?

Choose Brainshark if

  • You need content authoring.
  • You work on Web, Ios, Android.
  • You also want video coaching.
Brainshark review

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Questions people ask

Is Brainshark or Claap better?
Neither clearly leads. Brainshark starts at On request and Claap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brainshark or Claap?
Claap has a free tier; the other does not. Paid plans start at On request for Brainshark and Free for Claap.
Does Brainshark or Claap run on more platforms?
Brainshark runs on Web, Ios, Android. Claap runs on Web, macOS, Windows, Chrome extension.
Can I use Claap for free?
Yes. Claap has a free tier, so you can try it without paying. Brainshark starts at On request.
What is Brainshark best used for?
Brainshark is most often used for customer success, sales readiness, content authoring. Of those, customer success and sales readiness are not what Claap is typically brought in for.
What can Brainshark do that Claap cannot?
Brainshark covers Content authoring, Video coaching, Training, Assessments. Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats.

Answered from the vendors’ own pages

Brainshark: What is Brainshark primarily used for?

Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.

Source
Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Brainshark: Does Brainshark integrate with PowerPoint?

Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.

Source
Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Brainshark: Can Brainshark track employee training completion?

Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.

Source
Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

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