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Cybersecurity · head to head

BigID vs Simple Analytics

BigID logo

BigID

Cybersecurity

Data discovery and classification across cloud, on-premise and unstructured stores

From
On request
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: BigID pricing scales with data sources and volume, so the cost rises exactly as the estate you need to scan grows, and the modules shown in a demo, including AI security posture and headless deployment, are frequently separate licences that appear only in the final quote.; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: BigID covers Structured and unstructured scanning, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which BigID and Simple Analytics actually diverge.

Attributes where BigID and Simple Analytics differ
AttributeBigIDSimple Analytics
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, API, Self-hostedWeb
CategoryCybersecurityMarketing
FoundedUnknown2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigID

  • Structured and unstructured scanning
  • Identity correlation
  • Data security posture management
  • Access intelligence
  • Privacy request support
  • Retention and minimisation
  • AI data controls
  • Policy and remediation workflow

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

BigID

  • A bank that has to prove which of thirty year old file shares contain customer identifiers before a data centre migrationnot Simple Analytics
  • A privacy team that cannot fulfil deletion requests because nobody knows which unstructured stores hold a given customer’s recordsnot Simple Analytics
  • A security team wanting to find sensitive data sitting in publicly readable object storage buckets before an attacker doesnot Simple Analytics
  • A company building retrieval augmented AI that must exclude regulated personal data from the index it feeds to a modelnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot BigID
  • Keeping visitor data hosted in the EU for GDPR purposesnot BigID
  • Replacing or running alongside Google Analytics with a single-page dashboardnot BigID

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigID

  • Pricing scales with data sources and volume, so the cost rises exactly as the estate you need to scan grows, and the modules shown in a demo, including AI security posture and headless deployment, are frequently separate licences that appear only in the final quote.
  • Scanning large unstructured estates is slow and computationally expensive, so most organisations sample rather than scan everything, which reintroduces uncertainty into the very question they bought the tool to settle.
  • Classification accuracy on messy unstructured content requires tuning, and out of the box false positives on things like reference numbers create a large triage backlog that a small governance team cannot clear.
  • It discovers and reports but does not remediate, so realising value requires a separate process and often separate tooling to actually delete, restrict or move the data it flags.
  • It is built for large enterprises and both the price and the administrative overhead are disproportionate below a few thousand employees, where a lighter DSPM tool covers the security use case for far less.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

BigID

On request
  • BigID Platform$undefined/year
    • Priced by number of data sources and data volume
    • Discovery and classification core
    • Optional DSPM, access intelligence and AI security modules licensed separately

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose BigID if

  • You need structured and unstructured scanning.
  • You work on Web, API, Self-hosted.
  • You also want identity correlation.
BigID review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is BigID or Simple Analytics better?
Neither clearly leads. BigID starts at On request and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigID or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at On request for BigID and Free for Simple Analytics.
Does BigID or Simple Analytics run on more platforms?
BigID runs on Web, API, Self-hosted. Simple Analytics runs on Web.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. BigID starts at On request.
What is BigID best used for?
BigID is most often used for a bank that has to prove which of thirty year old file shares contain customer identifiers before a data centre migration, a privacy team that cannot fulfil deletion requests because nobody knows which unstructured stores hold a given customer’s records, a security team wanting to find sensitive data sitting in publicly readable object storage buckets before an attacker does, a company building retrieval augmented ai that must exclude regulated personal data from the index it feeds to a model. Of those, a bank that has to prove which of thirty year old file shares contain customer identifiers before a data centre migration and a privacy team that cannot fulfil deletion requests because nobody knows which unstructured stores hold a given customer’s records are not what Simple Analytics is typically brought in for.
What can BigID do that Simple Analytics cannot?
BigID covers Structured and unstructured scanning, Identity correlation, Data security posture management, Access intelligence. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

BigID: What does BigID cost?

It is quoted by data source count and volume. Reported contracts run from roughly 15,000 to 175,000 US dollars a year, and add-on modules such as AI security posture are licensed on top.

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
BigID: Does it handle unstructured data?

Yes, and that is its main advantage. It classifies data in files and shares and correlates findings back to individuals, not just to data types.

Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
BigID: Will it delete the data it finds?

Not by itself in most deployments. It identifies and routes findings; deletion and remediation happen through your own processes or connected systems.

Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
BigID: Is it a privacy tool or a security tool?

Both are sold from the same discovery core. Buyers increasingly come from security wanting data security posture management rather than from legal wanting privacy.

Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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