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Cybersecurity · head to head

ExpressVPN vs Simple Analytics

ExpressVPN logo

ExpressVPN

Cybersecurity

Consumer VPN registered in the British Virgin Islands, owned by Kape Technologies since 2021, with repeated third-party audits.

From
$6.67/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: ExpressVPN ownership passed in 2021 to Kape Technologies, formerly Crossrider, whose earlier browser extension platform was widely used to distribute adware, and Kape also owns VPN review publications, so nominally independent rankings a buyer consults may originate inside the same corporate group.; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: ExpressVPN covers TrustedServer, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ExpressVPN and Simple Analytics actually diverge.

Attributes where ExpressVPN and Simple Analytics differ
AttributeExpressVPNSimple Analytics
Starting price$6.67/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Desktop, Mobile, ApiWeb
CategoryCybersecurityMarketing
Founded20092016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ExpressVPN

  • TrustedServer
  • Lightway protocol
  • Repeated external audits
  • Network Lock
  • Split tunnelling
  • Aircove router
  • Threat Manager
  • Private DNS

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

ExpressVPN

  • A buyer who wants the largest available body of published third-party audit evidence behind a no-logging claimnot Simple Analytics
  • Households wanting whole-network coverage through a router without configuring firmware by handnot Simple Analytics
  • Frequent travellers who need connections that survive switching between mobile data and hotel Wi-Fi without droppingnot Simple Analytics
  • Non-technical users who want the kill switch and DNS handled correctly by default rather than configurednot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot ExpressVPN
  • Keeping visitor data hosted in the EU for GDPR purposesnot ExpressVPN
  • Replacing or running alongside Google Analytics with a single-page dashboardnot ExpressVPN

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ExpressVPN

  • Ownership passed in 2021 to Kape Technologies, formerly Crossrider, whose earlier browser extension platform was widely used to distribute adware, and Kape also owns VPN review publications, so nominally independent rankings a buyer consults may originate inside the same corporate group.
  • In 2021 the company's then chief information officer was named in a United States Department of Justice deferred prosecution agreement over work for a foreign government's offensive cyber programme and remained in post, which is a governance fact that sits uncomfortably alongside a product sold entirely on trust.
  • Audits are point-in-time engagements against an agreed scope, so they establish that specified servers and code matched the stated policy when examined, not that the infrastructure behaves the same way today or under different ownership.
  • Several country locations are virtual, meaning the hardware physically sits elsewhere, and after India's 2022 directive requiring VPN providers to retain subscriber data ExpressVPN withdrew its Indian servers, so an Indian connection is routed through hardware in another country, which matters if you need genuine in-country routing.
  • There is no port forwarding and no dedicated IP option, so seeding torrents, hosting a service behind the tunnel and any inbound connection do not work, and users who need those capabilities have to use a different provider.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

ExpressVPN

$6.67/month
  • 1 Month$12.95/month
    • 8 devices
    • 94 countries
    • Unlimited bandwidth
  • 12 Months$6.67/month
    • All features
    • 3 months free
    • Best value
  • 6 Months$9.99/month
    • All features
    • 30-day guarantee

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose ExpressVPN if

  • You need trustedserver.
  • You work on Web, Desktop, Mobile, Api.
  • You also want lightway protocol.
ExpressVPN review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is ExpressVPN or Simple Analytics better?
Neither clearly leads. ExpressVPN starts at $6.67/month and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ExpressVPN or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at $6.67/month for ExpressVPN and Free for Simple Analytics.
Does ExpressVPN or Simple Analytics run on more platforms?
ExpressVPN runs on Web, Desktop, Mobile, Api. Simple Analytics runs on Web.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. ExpressVPN starts at $6.67/month.
What is ExpressVPN best used for?
ExpressVPN is most often used for a buyer who wants the largest available body of published third-party audit evidence behind a no-logging claim, households wanting whole-network coverage through a router without configuring firmware by hand, frequent travellers who need connections that survive switching between mobile data and hotel wi-fi without dropping, non-technical users who want the kill switch and dns handled correctly by default rather than configured. Of those, a buyer who wants the largest available body of published third-party audit evidence behind a no-logging claim and households wanting whole-network coverage through a router without configuring firmware by hand are not what Simple Analytics is typically brought in for.
What can ExpressVPN do that Simple Analytics cannot?
ExpressVPN covers TrustedServer, Lightway protocol, Repeated external audits, Network Lock. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

ExpressVPN: Who owns ExpressVPN?

Kape Technologies, which acquired it in 2021. Kape was previously named Crossrider and also owns CyberGhost, Private Internet Access and Zenmate, along with the review sites vpnMentor and Wizcase.

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
ExpressVPN: Is the British Virgin Islands jurisdiction actually useful?

It has no mandatory data retention law and is outside the Five, Nine and Fourteen Eyes arrangements, which is the reason it was chosen. It also means limited practical legal recourse for a subscriber, so the jurisdiction protects the company's ability to hold no data rather than protecting you against the company.

Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
ExpressVPN: Has the no-logs claim been audited?

Yes, repeatedly. PwC and KPMG have examined the no-logging claims and the TrustedServer architecture, and Cure53 has reviewed the applications, extension and protocol. The reports are published.

Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
ExpressVPN: Can I torrent with it?

Yes, peer-to-peer traffic is permitted on the network, but there is no port forwarding, so you can download but you cannot accept inbound connections and seeding performance suffers as a result.

Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
ExpressVPN: Does it work in China or similar networks?

Sometimes, using obfuscated connection modes, but no provider can guarantee this and availability changes without warning. Treat it as best effort and have a fallback.

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