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E-Commerce · head to head

Shopware vs Wix eCommerce

Shopware logo

Shopware

E-Commerce

Explore the open-source commerce platform, backed by our global community

From
Free
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shopware rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Shopware and Wix eCommerce actually diverge.

Attributes where Shopware and Wix eCommerce differ
AttributeShopwareWix eCommerce
Pricing modelopen-sourcefreemium
PlatformsWebWeb, iOS, Android
FoundedUnknown2006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopware

Nothing recorded that Wix eCommerce does not also cover.

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

Shopware

  • Managing unlimited sales channels across online, POS, marketplacesnot Wix eCommerce
  • Setting customer-specific pricing for B2B customersnot Wix eCommerce
  • Automating complex workflows with Flow Builder without codingnot Wix eCommerce
  • Segmenting customers automatically with behavioral tagsnot Wix eCommerce
  • Managing multi-language, multi-currency, multi-tax for global expansionnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot Shopware
  • A studio or service business selling a handful of products alongside a content-led sitenot Shopware
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot Shopware
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot Shopware

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopware

  • Rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions
  • Beyond, the top tier with digital sales rooms, multi-inventory and customer-specific pricing, is custom priced and requires contacting sales
  • The Shopware Intelligence+ AI add-on is billed separately at 29 euro per month on Community Edition or 19 euro per month on paid tiers, on top of the plan price

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

Shopware

Free
  • Community EditionFree
    • free open-source platform
    • global developer community access
    • Shopware Intelligence+ add-on at 29/month
  • Rise$600/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Evolve$2400/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Beyond$null/custom
    • custom pricing
    • contact sales required

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose Shopware if

  • You want to start without paying.
Shopware review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is Shopware or Wix eCommerce better?
Neither clearly leads. Shopware starts at Free and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopware or Wix eCommerce?
Shopware starts at Free and Wix eCommerce at Free.
Does Shopware or Wix eCommerce run on more platforms?
Shopware runs on Web. Wix eCommerce runs on Web, iOS, Android.
Can I use Shopware for free?
Both have a free tier, so you can try either at no cost before committing.
What is Shopware best used for?
Shopware is most often used for managing unlimited sales channels across online, pos, marketplaces, setting customer-specific pricing for b2b customers, automating complex workflows with flow builder without coding, segmenting customers automatically with behavioral tags. Of those, managing unlimited sales channels across online, pos, marketplaces and setting customer-specific pricing for b2b customers are not what Wix eCommerce is typically brought in for.
What can Shopware do that Wix eCommerce cannot?
Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

Shopware: How much does Shopware cost?

Shopware offers Community Edition free (open-source), Rise at 600/month, Evolve at 2,400/month (all in EUR), and Beyond at custom pricing requiring sales contact.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

Shopware: What is the difference between Shopware Community and Rise editions?

Shopware Community Edition is a free open-source platform with global developer community access. Rise is a subscription tier starting at 600/month (EUR) with included features and support.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

Shopware: What add-on services does Shopware offer?

Shopware offers Shopware Intelligence+ at 29/month (Community Edition) or 19/month (Rise, Evolve, and Beyond tiers). Shopware Nexus is in a free introductory phase through September 1, 2026.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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