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E-Commerce · head to head

Vendure vs Wix eCommerce

Vendure logo

Vendure

E-Commerce

Modern headless GraphQL commerce framework

From
On request
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wix eCommerce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Vendure pricing is custom-quoted per project with no published tiers or starting price; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • They diverge on capability: Vendure covers GraphQL API, Wix eCommerce covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Vendure and Wix eCommerce actually diverge.

Attributes where Vendure and Wix eCommerce differ
AttributeVendureWix eCommerce
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsSelf-hosted, Vendure CloudWeb, iOS, Android
Founded20192006

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Vendure

  • GraphQL API
  • TypeScript native
  • Plugin architecture
  • Admin UI
  • Multi-channel
  • Asset management
  • Order workflow
  • Faceted search

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

Vendure

  • B2B complex commerce workflowsnot Wix eCommerce
  • Multi-brand and multi-currency operationsnot Wix eCommerce
  • Custom pricing and contract managementnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot Vendure
  • A studio or service business selling a handful of products alongside a content-led sitenot Vendure
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot Vendure
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot Vendure

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Vendure

  • Pricing is custom-quoted per project with no published tiers or starting price
  • Requires implementation partner or in-house development; no low-code or no-code option
  • GPLv3 free tier (Vendure Core) has different licensing than commercial product

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

Vendure

On request
  • Platform (Self-hosted)$null/annual
    • Flat annual subscription
    • No GMV, order, user, or capability-based charges
    • Complete Platform feature set
  • Vendure Cloud$null/annual
    • Managed platform option
    • Same Platform feature set as self-hosted
    • Pricing not specified on website

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose Vendure if

  • You need graphql api.
  • You work on Self-hosted, Vendure Cloud.
  • You also want typescript native.
Vendure review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is Vendure or Wix eCommerce better?
Neither clearly leads. Vendure starts at On request and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Vendure or Wix eCommerce?
Wix eCommerce has a free tier; the other does not. Paid plans start at On request for Vendure and Free for Wix eCommerce.
Does Vendure or Wix eCommerce run on more platforms?
Vendure runs on Self-hosted, Vendure Cloud. Wix eCommerce runs on Web, iOS, Android.
Can I use Wix eCommerce for free?
Yes. Wix eCommerce has a free tier, so you can try it without paying. Vendure starts at On request.
What is Vendure best used for?
Vendure is most often used for b2b complex commerce workflows, multi-brand and multi-currency operations, custom pricing and contract management. Of those, b2b complex commerce workflows and multi-brand and multi-currency operations are not what Wix eCommerce is typically brought in for.
What can Vendure do that Wix eCommerce cannot?
Vendure covers GraphQL API, TypeScript native, Plugin architecture, Admin UI. Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

Vendure: How is Vendure priced?

Vendure uses flat annual pricing with no charges based on GMV, order volume, user count, or specific capabilities. Pricing is quoted individually per project based on business requirements.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

Vendure: Does Vendure charge for the runtime?

No additional fee is required for the Vendure runtime. Organizations can deploy it on their own infrastructure at no extra cost beyond the platform subscription.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

Vendure: What is included in Vendure's subscription?

The annual platform subscription includes B2B storefront capabilities, pricing engines, catalogs, search, integrations, operations, brands/markets management, platform support, security updates, quarterly roadmap calls, and commercial licensing with IP indemnification.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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