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Software · head to head

Catalyst vs Convert

Catalyst logo

Catalyst

Software

Customer Success Platform Built by CSMs

From
$500/month
Rated
-
Full reviewWebsite
Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Catalyst pricing is custom and not published, requiring sales contact; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: Catalyst covers Health scoring, Convert covers A/B testing.

Where they differ

Only the attributes on which Catalyst and Convert actually diverge.

Attributes where Catalyst and Convert differ
AttributeCatalystConvert
Starting price$500/month$1000/month
Pricing modelsubscriptionquote
PlatformsWeb, MobileWeb
Founded20172012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Catalyst

  • Health scoring
  • Playbooks
  • Journey builder
  • 360 customer view
  • Revenue intelligence
  • Salesforce
  • HubSpot
  • Slack

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Catalyst

  • Customer Successnot Convert
  • Csm Toolsnot Convert
  • Automationnot Convert

Convert

  • A/B, split and multivariate testing on websitesnot Catalyst
  • Server-side experimentation and feature flaggingnot Catalyst
  • Personalising site content to visitor segmentsnot Catalyst

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Catalyst

  • Pricing is custom and not published, requiring sales contact
  • Integration complexity for organizations with non-standard tech stacks

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Catalyst

$500/month
  • Essential$500/month
    • Health scores
    • Automation
    • Reporting
  • Enterprise$1500/month
    • Custom integrations
    • Advanced analytics
    • Dedicated support

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Which should you pick?

Choose Catalyst if

  • You need health scoring.
  • You work on Web, Mobile.
  • You also want playbooks.
Catalyst review

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Questions people ask

Is Catalyst or Convert better?
Neither clearly leads. Catalyst starts at $500/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Catalyst or Convert?
Catalyst starts at $500/month and Convert at $1000/month.
Does Catalyst or Convert run on more platforms?
Catalyst runs on Web, Mobile. Convert runs on Web.
What is Catalyst best used for?
Catalyst is most often used for customer success, csm tools, automation. Of those, customer success and csm tools are not what Convert is typically brought in for.
What can Catalyst do that Convert cannot?
Catalyst covers Health scoring, Playbooks, Journey builder, 360 customer view. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Web support.

Answered from the vendors’ own pages

Catalyst: Is Catalyst still separate after the Totango merger?

Yes. Catalyst operates as a distinct product brand under Totango + Catalyst as of 2026, with both products running on the same roadmap. Catalyst maintains its user-friendly interface while integrating Totango's enterprise governance capabilities.

Source
Catalyst: Does Catalyst integrate with Salesforce?

Yes. Catalyst features strong Salesforce integration, allowing seamless data sync and workflow automation between the customer success platform and CRM.

Source
Catalyst: Who should use Catalyst?

Catalyst is designed for mid-market and enterprise B2B companies that want CS-led revenue motion with an intuitive interface focused on CSM day-to-day workflows rather than IT administration.

Source
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Related pages

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