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Business Intelligence · head to head

Baremetrics vs Moz

Baremetrics logo

Baremetrics

Business Intelligence

Subscription analytics for SaaS

From
$75/month
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Baremetrics priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: Baremetrics covers Revenue Metrics, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Baremetrics and Moz actually diverge.

Attributes where Baremetrics and Moz differ
AttributeBaremetricsMoz
Starting price$75/monthFree
Pricing modelsubscriptionPer month by usage limits
Free tierNoYes
PlatformsWeb, ApiWeb
CategoryBusiness IntelligenceMarketing
Founded20132004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Baremetrics

  • Revenue Metrics
  • Forecasting
  • Benchmarking
  • Cancellation Insights
  • Email Reports
  • Stripe
  • Braintree
  • Recurly

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Baremetrics

  • Subscription metrics and MRR reporting from Stripe and similar billing systemsnot Moz
  • Churn and retention analysisnot Moz
  • Failed payment recovery through the add-onnot Moz
  • Cancellation surveys to understand why customers leavenot Moz

Moz

  • SEO auditsnot Baremetrics
  • Keyword researchnot Baremetrics
  • Link buildingnot Baremetrics
  • Local SEOnot Baremetrics
  • Competitive analysisnot Baremetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Baremetrics

  • Priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that
  • Payment Recovery and Cancellation Insights are separate add-ons at $129 a month each
  • The advertised prices assume annual billing with a discount of up to 35 percent
  • There is no free tier, only a trial

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Baremetrics

$75/month
  • Launch$75/month
    • Target $0-360K ARR
    • Single integration
    • Core analytics features
  • Growth$255/month
    • Target $360K-$3.6M ARR
    • Two integrations
    • Advanced features
  • Scale$1152/month
    • Target $3.6M+ ARR
    • Unlimited integrations
    • Enterprise features

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Baremetrics if

  • You need revenue metrics.
  • You work on Web, Api.
  • You also want forecasting.
Baremetrics review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Baremetrics or Moz better?
Neither clearly leads. Baremetrics starts at $75/month and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Baremetrics or Moz?
Moz has a free tier; the other does not. Paid plans start at $75/month for Baremetrics and Free for Moz.
Does Baremetrics or Moz run on more platforms?
Baremetrics runs on Web, Api. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Baremetrics starts at $75/month.
What is Baremetrics best used for?
Baremetrics is most often used for subscription metrics and mrr reporting from stripe and similar billing systems, churn and retention analysis, failed payment recovery through the add-on, cancellation surveys to understand why customers leave. Of those, subscription metrics and mrr reporting from stripe and similar billing systems and churn and retention analysis are not what Moz is typically brought in for.
What can Baremetrics do that Moz cannot?
Baremetrics covers Revenue Metrics, Forecasting, Benchmarking, Cancellation Insights. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Web support.

Answered from the vendors’ own pages

Baremetrics: How much does Baremetrics' Launch plan cost per month?

Baremetrics' Launch plan starts at $75 per month with annual billing, or $49 per month with annual prepayment (35% discount when paying yearly).

Source
Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Baremetrics: What is the difference between Baremetrics plans?

Launch includes one integration and core analytics; Growth ($255/month) adds a second integration and advanced dashboards; Scale ($1,152/month) includes unlimited integrations and enterprise features.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Baremetrics: What add-ons are available in Baremetrics?

Payment Recovery and Cancellation Insights are available as add-ons at $129 per month each to automate failed payment recovery and churn reduction.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Baremetrics: Is there a free trial for Baremetrics?

Yes, Baremetrics offers a free trial available for new users to test the platform before committing to a paid plan.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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