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Business Intelligence · head to head

Baremetrics vs Umami

Baremetrics logo

Baremetrics

Business Intelligence

Subscription analytics for SaaS

From
$75/month
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Baremetrics priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Baremetrics covers Revenue Metrics, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Baremetrics and Umami actually diverge.

Attributes where Baremetrics and Umami differ
AttributeBaremetricsUmami
Starting price$75/monthFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, ApiWeb, Linux
CategoryBusiness IntelligenceMarketing
Founded2013Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Baremetrics

  • Revenue Metrics
  • Forecasting
  • Benchmarking
  • Cancellation Insights
  • Email Reports
  • Stripe
  • Braintree
  • Recurly

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Baremetrics

  • Subscription metrics and MRR reporting from Stripe and similar billing systemsnot Umami
  • Churn and retention analysisnot Umami
  • Failed payment recovery through the add-onnot Umami
  • Cancellation surveys to understand why customers leavenot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Baremetrics
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Baremetrics
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Baremetrics
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Baremetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Baremetrics

  • Priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that
  • Payment Recovery and Cancellation Insights are separate add-ons at $129 a month each
  • The advertised prices assume annual billing with a discount of up to 35 percent
  • There is no free tier, only a trial

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Baremetrics

$75/month
  • Launch$75/month
    • Target $0-360K ARR
    • Single integration
    • Core analytics features
  • Growth$255/month
    • Target $360K-$3.6M ARR
    • Two integrations
    • Advanced features
  • Scale$1152/month
    • Target $3.6M+ ARR
    • Unlimited integrations
    • Enterprise features

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Baremetrics if

  • You need revenue metrics.
  • You work on Web, Api.
  • You also want forecasting.
Baremetrics review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Baremetrics or Umami better?
Neither clearly leads. Baremetrics starts at $75/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Baremetrics or Umami?
Umami has a free tier; the other does not. Paid plans start at $75/month for Baremetrics and Free for Umami.
Does Baremetrics or Umami run on more platforms?
Baremetrics runs on Web, Api. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Baremetrics starts at $75/month.
What is Baremetrics best used for?
Baremetrics is most often used for subscription metrics and mrr reporting from stripe and similar billing systems, churn and retention analysis, failed payment recovery through the add-on, cancellation surveys to understand why customers leave. Of those, subscription metrics and mrr reporting from stripe and similar billing systems and churn and retention analysis are not what Umami is typically brought in for.
What can Baremetrics do that Umami cannot?
Baremetrics covers Revenue Metrics, Forecasting, Benchmarking, Cancellation Insights. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Baremetrics: How much does Baremetrics' Launch plan cost per month?

Baremetrics' Launch plan starts at $75 per month with annual billing, or $49 per month with annual prepayment (35% discount when paying yearly).

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Baremetrics: What is the difference between Baremetrics plans?

Launch includes one integration and core analytics; Growth ($255/month) adds a second integration and advanced dashboards; Scale ($1,152/month) includes unlimited integrations and enterprise features.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Baremetrics: What add-ons are available in Baremetrics?

Payment Recovery and Cancellation Insights are available as add-ons at $129 per month each to automate failed payment recovery and churn reduction.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Baremetrics: Is there a free trial for Baremetrics?

Yes, Baremetrics offers a free trial available for new users to test the platform before committing to a paid plan.

Source
Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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