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Customer Support · head to head

Balto vs Cloze

Balto logo

Balto

Customer Support

Real-time guidance that prompts contact centre agents mid-call rather than scoring them afterwards

From
On request
Free plan
No
Full reviewWebsite
Cloze logo

Cloze

CRM

Relationship management for professionals

From
$50/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Balto the prompts only work if agents read them, and on floors with fast handle-time targets agents learn to ignore the panel, which turns an expensive live system into an ordinary after-the-fact scorer.; Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • They diverge on capability: Balto covers Real-time prompts, Cloze covers Contact management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Balto and Cloze actually diverge.

Attributes where Balto and Cloze differ
AttributeBaltoCloze
Starting priceOn request$50/month
Pricing modelquotesubscription
PlatformsWeb, Windows, macOSWeb, Ios, Android
CategoryCustomer SupportCRM
FoundedUnknown2012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Balto

  • Real-time prompts
  • Real-Time Coaching
  • Playbook builder
  • Automated scoring
  • Balto AI Suite
  • Compliance checklists
  • Dialler and CCaaS integrations

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

What people use each for

The jobs each tool is most often brought in to do.

Balto

  • A debt collection floor that must read a required disclosure on every call and wants the prompt to fire rather than a scorecard to record the failure afterwardsnot Cloze
  • An insurance enrolment team where a missed eligibility question means the application is rejected and the call has to be made againnot Cloze
  • A high-turnover outbound floor where new starters need on-screen scaffolding for the first eight weeks instead of a supervisor sitting beside themnot Cloze
  • A healthcare intake centre that needs auditable evidence that specific consent language was spoken on every recorded callnot Cloze

Cloze

  • CRM that builds contact records automatically from email and calendarnot Balto
  • Tracking relationships and follow ups without manual data entrynot Balto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Balto

  • The prompts only work if agents read them, and on floors with fast handle-time targets agents learn to ignore the panel, which turns an expensive live system into an ordinary after-the-fact scorer.
  • Playbooks are trigger-phrase driven and need continuous maintenance as products, scripts and objections change, so the tool quietly degrades unless someone owns it as a standing job.
  • Real-time transcription on noisy lines and strong accents misfires, producing prompts that fire on the wrong cue and train agents to distrust the panel entirely.
  • It is voice-first, so a contact centre where most volume has moved to chat and messaging gets far less from it than the per-agent price implies.
  • No pricing is published and there is no self-serve tier, so evaluating it means a sales cycle plus a technical integration into your telephony before you can judge whether agents will actually use it.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Pricing, plan by plan

Balto

On request
  • Balto$undefined/year
    • Real-time agent guidance
    • Real-Time Coaching for supervisors
    • Automated call scoring

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Which should you pick?

Choose Balto if

  • You need real-time prompts.
  • You work on Web, Windows, macOS.
  • You also want real-time coaching.
Balto review

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Questions people ask

Is Balto or Cloze better?
Neither clearly leads. Balto starts at On request and Cloze at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Balto or Cloze?
Balto starts at On request and Cloze at $50/month.
Does Balto or Cloze run on more platforms?
Balto runs on Web, Windows, macOS. Cloze runs on Web, Ios, Android.
What is Balto best used for?
Balto is most often used for a debt collection floor that must read a required disclosure on every call and wants the prompt to fire rather than a scorecard to record the failure afterwards, an insurance enrolment team where a missed eligibility question means the application is rejected and the call has to be made again, a high-turnover outbound floor where new starters need on-screen scaffolding for the first eight weeks instead of a supervisor sitting beside them, a healthcare intake centre that needs auditable evidence that specific consent language was spoken on every recorded call. Of those, a debt collection floor that must read a required disclosure on every call and wants the prompt to fire rather than a scorecard to record the failure afterwards and an insurance enrolment team where a missed eligibility question means the application is rejected and the call has to be made again are not what Cloze is typically brought in for.
What can Balto do that Cloze cannot?
Balto covers Real-time prompts, Real-Time Coaching, Playbook builder, Automated scoring. Cloze covers Contact management, Communication history, Relationship insights, Task management.

Answered from the vendors’ own pages

Balto: How is this different from Gong or Chorus?

Those analyse calls after they end. Balto changes the call while it is happening by prompting the agent live, which matters for compliance and much less for post-hoc coaching.

Cloze: Does Cloze offer a free trial?

Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.

Source
Balto: Does it need my telephony vendor to cooperate?

Yes. It needs a live audio stream, so it integrates at the CCaaS or dialler layer with Five9, Genesys, Amazon Connect and similar. An unsupported platform is a blocker, not a config change.

Cloze: What is the difference between monthly and annual billing at Cloze?

Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.

Source
Balto: What does it cost?

Balto does not publish pricing. Expect a quoted per-agent annual contract, with the rate depending on seat count and which modules you licence.

Cloze: What does Cloze's Business Platinum plan cost?

Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.

Source
Balto: Will it work for chat teams?

Not well. The product is built around live voice, and text channels are not where its strength is.

Cloze: Does Cloze offer team collaboration features?

Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.

Source
Cloze: Does Cloze offer additional services beyond standard plans?

Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.

Source
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