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Sales Enablement · head to head

Arrows vs Avoma

Arrows logo

Arrows

Sales Enablement

AI agents that run a deal playbook and keep quiet pipeline moving, integrated with HubSpot and Salesforce

From
On request
Rated
-
Full reviewWebsite
Avoma logo

Avoma

Sales Enablement

Meeting assistant, scheduler and conversation intelligence sold as separate priced layers

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Arrows the product has repositioned from HubSpot customer onboarding to AI-driven deal execution, so buyers acting on older recommendations may find the capability they were promised is no longer the focus of the roadmap.; Avoma conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
  • They diverge on capability: Arrows covers Deal gameplan, Avoma covers AI meeting assistant.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Arrows and Avoma actually diverge.

Attributes where Arrows and Avoma differ
AttributeArrowsAvoma
Starting priceOn request$19/month
Pricing modelquotePer user per month
PlatformsWebWeb, iOS, Android, Chrome extension

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Arrows

  • Deal gameplan
  • Playbook definition
  • Rep workspace
  • Follow-through automation
  • CRM write-back
  • Research and preparation
  • Stakeholder tracking
  • Shared customer plans

Only in Avoma

  • AI meeting assistant
  • Custom note templates
  • Scheduling
  • CRM sync
  • Conversation intelligence
  • Revenue intelligence
  • Ask Avoma
  • Lead router

What people use each for

The jobs each tool is most often brought in to do.

Arrows

  • A HubSpot-centred sales team whose deal records go stale because reps update the CRM only when a manager asksnot Avoma
  • A sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipelinenot Avoma
  • A company where deals go quiet for weeks and nobody notices until the close date slips, wanting the follow-up to happen without a rep rememberingnot Avoma
  • A revenue leader onboarding new account executives who need the playbook applied to their pipeline from day one rather than learned over two quartersnot Avoma

Avoma

  • A ten-person sales team that wants CRM-ready call notes and booking links without buying a note-taker and a scheduler separatelynot Arrows
  • A customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing contextnot Arrows
  • A founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contractnot Arrows
  • A team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seatsnot Arrows

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Arrows

  • The product has repositioned from HubSpot customer onboarding to AI-driven deal execution, so buyers acting on older recommendations may find the capability they were promised is no longer the focus of the roadmap.
  • Pricing is not published and is scoped per engagement, so there is no benchmark, no self-serve entry, and two comparable buyers can be quoted materially different figures for the same product.
  • A scoping session is required before you get a number at all, which lengthens evaluation and makes it impossible to sanity-check budget before committing sales cycle time.
  • It depends on the CRM holding accurate deal and contact data; teams whose HubSpot or Salesforce hygiene is already poor get agents acting confidently on wrong information.
  • It is a small vendor in a category being entered by both CRM incumbents and well-funded agent startups, so betting a core sales workflow on it carries real continuity risk over a multi-year horizon.

Avoma

  • Conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
  • Seat ceilings are baked into tiers, with Startup capped at 25 seats and Organization at 100, so growth forces a plan change for headcount reasons alone rather than feature reasons.
  • Conversation intelligence on the Organization tier is explicitly limited, meaning teams discover which parts are missing after they have committed to an annual contract.
  • Deal and forecast analytics are considerably shallower than dedicated revenue intelligence platforms, so an organisation that grows into serious pipeline inspection will replace the add-on rather than expand it.
  • Summary quality depends on the note template being maintained, and teams that never configure templates get generic recaps that nobody reads, which quietly turns the subscription into an expensive transcript archive.

Pricing, plan by plan

Arrows

On request
  • Arrows$undefined/year
    • Deal gameplans and playbook execution
    • Rep workspace
    • Automated follow-through and CRM updates

Avoma

$19/month
  • Startup$19/month
    • Up to 25 paid seats
    • Unlimited AI meeting assistant
    • Automatic recording and transcription
  • Organization$24/month
    • Up to 100 paid seats
    • Everything in Startup
    • Custom AI topics and templates
  • Enterprise$39/month
    • Minimum 10 paid seats
    • Everything in Organization
    • Org-wide Ask Avoma
  • Conversation Intelligence add-on$29/month
    • Per seat, on top of a base plan
    • Talk ratios and topic tracking
    • Keyword alerts and coaching

Which should you pick?

Choose Arrows if

  • You need deal gameplan.
  • You also want playbook definition.
Arrows review

Choose Avoma if

  • You need ai meeting assistant.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want custom note templates.
Avoma review

Questions people ask

Is Arrows or Avoma better?
Neither clearly leads. Arrows starts at On request and Avoma at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Arrows or Avoma?
Arrows starts at On request and Avoma at $19/month.
Does Arrows or Avoma run on more platforms?
Arrows runs on Web. Avoma runs on Web, iOS, Android, Chrome extension.
What is Arrows best used for?
Arrows is most often used for a hubspot-centred sales team whose deal records go stale because reps update the crm only when a manager asks, a sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipeline, a company where deals go quiet for weeks and nobody notices until the close date slips, wanting the follow-up to happen without a rep remembering, a revenue leader onboarding new account executives who need the playbook applied to their pipeline from day one rather than learned over two quarters. Of those, a hubspot-centred sales team whose deal records go stale because reps update the crm only when a manager asks and a sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipeline are not what Avoma is typically brought in for.
What can Arrows do that Avoma cannot?
Arrows covers Deal gameplan, Playbook definition, Rep workspace, Follow-through automation. Avoma covers AI meeting assistant, Custom note templates, Scheduling, CRM sync.

Answered from the vendors’ own pages

Arrows: Is Arrows still a customer onboarding tool?

It is now positioned around AI-driven deal execution rather than post-sale onboarding. Confirm with the vendor that the onboarding plans you want are still sold as you expect.

Avoma: Is 19 US dollars the real price?

Only for the base meeting assistant on annual billing. Adding Conversation Intelligence takes it to 53 per user per month, and Revenue Intelligence takes it to 82.

Arrows: Do I need HubSpot?

HubSpot is the deepest integration and its historic home, but Salesforce is supported. It is a layer over a CRM, not a CRM replacement.

Avoma: Do I pay for people who only watch recordings?

No. Viewers and collaborators are free. Paid seats are only required for users whose own meetings are recorded.

Arrows: How is it priced?

By scope of work and deal coverage, not per seat. The vendor runs a scoping session before proposing a figure, and nothing is published.

Avoma: Does it replace my scheduling tool?

For most teams, yes. Group and round-robin booking arrive on the Organization tier; Startup includes 1:1 links only.

Arrows: Does it replace my CRM?

No. It writes back into HubSpot or Salesforce and gives reps a workspace so they spend less time in the CRM interface.

Avoma: Is it a Gong replacement?

Not at the enterprise end. Avoma covers the common conversation intelligence use cases at a fraction of the price but does not match Gong on deal analytics or coaching depth.

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