Softwr

Technology · head to head

Attio vs Workato

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Workato logo

Workato

Automation Integration

The enterprise integration platform

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Workato the pricing page names four product lines, Enterprise iPaaS, Agentic solutions, API Management and Data Orchestration, and publishes no figure for any of them, gating all of it behind Schedule a demo
  • They diverge on capability: Attio covers Custom data model, Workato covers Process orchestration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Workato actually diverge.

Attributes where Attio and Workato differ
AttributeAttioWorkato
Starting priceFree$99/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, On-premise
CategoryTechnologyAutomation Integration
Founded20212014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Workato

  • Process orchestration
  • Master data management
  • Integration templates
  • Real-time sync
  • Error handling
  • Monitoring
  • API management
  • Workflow analytics

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Workato
  • Customer managementnot Workato
  • Deal trackingnot Workato
  • Investor relationsnot Workato
  • Partnership managementnot Workato

Workato

  • Workflow Automationnot Attio
  • Data Integrationnot Attio
  • Process Automationnot Attio
  • App Integrationnot Attio
  • API Connectivitynot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Workato

  • The pricing page names four product lines, Enterprise iPaaS, Agentic solutions, API Management and Data Orchestration, and publishes no figure for any of them, gating all of it behind Schedule a demo

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Workato

$99/month
  • Starter$99/month
    • Up to 50 recipes
    • Basic integrations
    • Email support
  • Professional$299/month
    • Unlimited recipes
    • Premium integrations
    • Priority support
  • Enterprise$999/month
    • Custom SLA
    • Dedicated support
    • Advanced security

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Workato if

  • You need process orchestration.
  • You work on Web, On-premise.
  • You also want master data management.
Workato review

Questions people ask

Is Attio or Workato better?
Neither clearly leads. Attio starts at Free and Workato at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Workato?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $99/month for Workato.
Does Attio or Workato run on more platforms?
Attio runs on Web, Ios, Android, Api. Workato runs on Web, On-premise.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Workato starts at $99/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Workato is typically brought in for.
What can Attio do that Workato cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Workato covers Process orchestration, Master data management, Integration templates, Real-time sync. Both handle SOC2, GDPR.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Workato: How is Workato pricing structured?

Workato states their pricing is built for flexibility and designed to support organizations of all sizes and needs. However, specific tier costs, feature inclusions, and contract terms are not published on their website.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Workato: Can I see Workato's pricing without talking to sales?

No. Workato requires interested buyers to either request a demo, request a trial, or contact their sales team directly to discuss pricing.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Workato: Does Workato have a Predictable Pricing Commitment?

Yes, Workato mentions a Predictable Pricing Commitment, but the details are not visible on the main pricing page. You would need to contact them or visit the linked resource for details.

Source
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