Softwr

CRM & Sales · head to head

Apollo.io vs Canny

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Canny logo

Canny

SaaS

Capture, organize, and analyze product feedback

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Canny tracked user pricing model causes costs to balloon as product grows and engagement increases, creating perverse incentive where more successful feedback gathering means higher costs
  • They diverge on capability: Apollo.io covers Contact database, Canny covers Feedback boards.

Where they differ

Only the attributes on which Apollo.io and Canny actually diverge.

Attributes where Apollo.io and Canny differ
AttributeApollo.ioCanny
PlatformsWebWeb, Claude AI (MCP)
CategoryCRM & SalesSaaS
Founded20202015

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Canny

  • Feedback boards
  • Voting system
  • Roadmap planning
  • Changelog
  • User segmentation
  • Status updates
  • Admin moderation
  • Analytics

Both cover

  • Salesforce
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Canny
  • Prospect researchnot Canny
  • Sales automationnot Canny

Canny

  • Feature request managementnot Apollo.io
  • Product roadmappingnot Apollo.io
  • Customer feedback collectionnot Apollo.io
  • Changelog communicationnot Apollo.io
  • User engagementnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Canny

  • Tracked user pricing model causes costs to balloon as product grows and engagement increases, creating perverse incentive where more successful feedback gathering means higher costs
  • Limited integrations on Core plan; must upgrade to Pro to connect with Jira and Linear
  • Lacks built-in analytics for identifying themes and patterns across hundreds of feedback requests without manual tagging
  • Customizations limited for public-facing interfaces regarding branding and information presentation
  • Autopilot AI cannot be linked to product knowledge bases to better understand products and improve function
  • Slow response times reported by users, affecting feedback management efficiency
  • Limited custom user fields and manual data updates require API access

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Canny

Free
  • FreeFree
    • Up to 100 tracked users
    • Unlimited feedback
    • 1 board
  • Starter$400/month
    • 1,000 tracked users
    • Unlimited boards
    • Private boards
  • Growth$900/month
    • 5,000 tracked users
    • API access
    • SSO
  • Business$undefined/month
    • Unlimited tracked users
    • White label
    • SLA

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Canny if

  • You need feedback boards.
  • You want to start without paying.
  • You work on Web, Claude AI (MCP).
  • You also want voting system.
Canny review

Questions people ask

Is Apollo.io or Canny better?
Neither clearly leads. Apollo.io starts at Free and Canny at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Canny?
Apollo.io starts at Free and Canny at Free.
Does Apollo.io or Canny run on more platforms?
Apollo.io runs on Web. Canny runs on Web, Claude AI (MCP).
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Canny is typically brought in for.
What can Apollo.io do that Canny cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Canny covers Feedback boards, Voting system, Roadmap planning, Changelog. Both handle Salesforce, Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Canny: Does Canny offer a free plan?

Yes. Canny offers a free plan that allows collecting up to 100 feedback ideas. Free users get basic features without roadmap, changelog, or integrations.

Source
Canny: How is Canny priced?

Canny pricing scales based on tracked users. Core starts at $19/month (100 users, annual), Pro starts at $79/month (100 users, annual). Prices increase as tracked users grow.

Source
Canny: What is a tracked user in Canny?

A tracked user is anyone who posts, votes, or comments on your Canny board or embedded widget. Each unique end user counts once and the count accumulates.

Source
Canny: What is Canny Autopilot?

Canny Autopilot is an AI feature that automatically captures feature requests from communication tools like Gong, Intercom, Slack, and Zendesk. It prioritizes requests by revenue impact.

Source
Canny: Does Canny have a public roadmap feature?

Yes. Canny provides a public roadmap where customers can see what is planned, building, and shipped. Customers can vote on features and watch their feedback progress.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Apollo.io

More on Canny

Keep looking

Other head to heads