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CRM & Sales · head to head

Clay vs Nifty

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Nifty logo

Nifty

CRM & Sales

The operating system for your workflow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Nifty the free plan allows 100 MB of storage and 2 active projects
  • They diverge on capability: Clay covers Data enrichment, Nifty covers Tasks.

Where they differ

Only the attributes on which Clay and Nifty actually diverge.

Attributes where Clay and Nifty differ
AttributeClayNifty
Pricing modelquotefreemium
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesUnknown
Founded20212017

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Nifty

  • Tasks
  • Milestones
  • Docs
  • Chat
  • Time tracking
  • Google Workspace
  • Zoom
  • SOC 2

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Nifty
  • Building automated outbound research and outreach workflowsnot Nifty

Nifty

  • Project management with milestones, docs and team chat in one workspacenot Clay
  • Tracking client projects with guest access and time trackingnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Nifty

  • The free plan allows 100 MB of storage and 2 active projects
  • The standard plans are flat monthly fees with hard member caps, at 20 on Pro and 50 on Business, so the 21st member forces a jump from $79 to $124 a month
  • Active projects are capped at 100 on Pro despite the flat fee
  • Time tracking, custom fields and workflow automations all require the Pro plan
  • Microsoft SSO is Business only and SAML is Unlimited only, at $399 a month
  • White labelling and IP restriction are Unlimited only

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Nifty

On request
  • FreeFree
    • 2 projects
    • Basic features
  • Starter$5/month
    • 40 projects
    • Roadmaps
    • Time tracking

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Nifty if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want milestones.
Nifty review

Questions people ask

Is Clay or Nifty better?
Neither clearly leads. Clay starts at On request and Nifty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Nifty?
Clay starts at On request and Nifty at On request.
Does Clay or Nifty run on more platforms?
Clay runs on Web. Nifty runs on Web, Ios, Android.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Nifty is typically brought in for.
What can Clay do that Nifty cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Nifty covers Tasks, Milestones, Docs, Chat. Both handle Slack, Web support.
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